Marketing Lead

About SoulDoctor
SoulDoctor is an AI-powered Vedic astrology app available on iOS and Android. We combine authentic astrological expertise with modern technology to deliver personalized spiritual guidance to a fast-growing global audience. Our brand is backed by a founder-led community of more than 800,000 followers across social platforms.
About the Role
We are hiring a Marketing Lead to own SoulDoctor's entire marketing function. As our sole in-house marketing professional, you will set strategy, manage our external agency partners, execute across channels, and be accountable for user acquisition, revenue growth, and brand reach. You will report directly to the founders and have full ownership of the marketing budget and roadmap.
Location and Work Arrangement
This is a hybrid role based at our office in Gurugram. Candidates must be based in Delhi NCR or willing to relocate before joining. Occasional travel within India for campaigns, content shoots, or partner meetings may be required.
Key Responsibilities
Plan, launch, and optimize performance marketing campaigns on Google Ads and Meta Ads to drive app installs, subscriptions, and return on ad spend (ROAS)
Manage our marketing agencies, including setting briefs, KPIs, timelines, and budgets, and holding them accountable for results
Build and run influencer marketing programs, from creator sourcing and negotiation to campaign tracking and ROI analysis
Develop and grow additional channels such as SEO, App Store Optimization (ASO), content marketing, email and CRM, partnerships, and community
Plan and execute promotional campaigns, seasonal offers, and product launches
Own marketing analytics, including customer acquisition cost (CAC), lifetime value (LTV), and ROAS, and reallocate spend based on performance
Prepare regular performance reports and growth plans for the founders
Collaborate with the product, design, and content teams on messaging, creative, and user experience
Required Qualifications
Proven hands-on experience in performance marketing, with direct ownership of results
Demonstrated expertise managing Google Ads and Meta Ads campaigns at scale
Experience planning and executing influencer marketing campaigns
A track record of scaling a company, with measurable growth outcomes you can share
Experience managing external marketing agencies
Strong analytical skills and comfort owning budgets and growth targets
Ability to work independently as a one-person marketing function
Excellent written and verbal communication skills
Preferred Qualifications
5 to 10 years of marketing experience
Experience scaling an early-stage startup
Background in mobile apps or consumer subscription products
Experience across a wide range of channels, including SEO, ASO, CRM, content, and partnerships
Familiarity with the wellness, spirituality, or astrology space
Compensation and Benefits
Competitive salary
Revenue-linked performance bonus and increments tied to business growth
Full ownership of the marketing function with direct access to leadership
Hybrid work arrangement
The opportunity to build and shape a fast-growing consumer brand in spiritual technology
How to Apply
Apply directly through LinkedIn or email your resume to binny@souldoctorapp.com. In your application, please include a brief summary of a company you helped scale, covering the channels you used, the results you achieved, and your specific role.

Work arrangement
No