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Marketing & Communications Manager (Pre-Opening) – Sailing Club Signature Ha Long
Sailing Club Leisure Group is opening Sailing Club Signature Ha Long, a new marina-front lifestyle resort with hotel rooms, condo residences, private pool villas and signature F&B venues. Soft Opening is set for April 2027.
The ideal candidate will lead the property's marketing and communications from pre-opening launch through to stabilised operations. You will build brand awareness across Northern Vietnam and international markets, drive direct revenue across rooms, F&B and leisure, and deliver a successful launch that sets the resort up for long-term growth.
Responsibilities
Develop and execute the pre-opening marketing plan, launch PR and opening activations
Set up and manage all brand channels: social media, website, OTA content and photo/video assets
Plan and deliver campaigns across rooms, F&B, events and leisure experiences
Brief and manage creative, digital and PR agencies within budget
Work cross-functionally with Sales, Revenue, F&B, Operations and Group Marcom
Track campaign performance and report on results and ROI
Qualifications
Bachelor's degree in Marketing, Communications, Hospitality or related field
5+ years' marketing experience, including at least 2 years at manager level in hospitality
Pre-opening experience strongly preferred
Fluent in Vietnamese and English
Strong knowledge of the Northern Vietnam market and media/KOL network is a plus
Hands-on leader and strong collaborator
Location: Hanoi Office, with regular travel to Ha Long
Email: people@sclubgroup.com
Work arrangement
Yes
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