Marketing Manager

Job Description
Role Key ResponsibilitiesMarketing Execution
Execute the annual marketing plan in coordination with the Head of Marketing.
Ensure adherence to the campus content, communications and events calendar.
Provide local market insights, including competitor information, relevant trends and positioning opportunities.
Support the implementation of marketing initiatives that strengthen the school’s visibility and brand presence on campus.
Social Media Management
Manage the Santo Domingo campus’s social media content in alignment with the school’s overall brand strategy.
Coordinate the coverage of school events, activities and key moments to generate relevant promotional content.
Capture engaging visual content, including photos and videos, for social media and internal communication purposes.
Create engaging visual content (photos and videos) during school events and key moments.
Write basic copy aligned with the brand tone and communication guidelines.
Design and Materials Production
Support the adaptation of simple graphic materials using established brand guidelines and templates.
Contribute to basic design and editing tasks for communications, presentations and school materials.
Coordinate with local vendors for printed materials, promotional items and campus visual communication needs.
Support the production and installation of campus signage, lettering, branded frames, informational displays, banners and other visual assets that help keep the campus aligned with the brand.
PR & Communications
Support the drafting and editing of internal and external communications using established communication templates.
Ensure communications are clear, well-written and aligned with the school’s tone and brand standards.
Serving as the local point of contact for media, community initiatives and relevant campus events.
Support internal and external communication campaign execution.
Share relevant information with the Santiago team for national, regional or institutional publication.
Support for School Events and Recruitment
Coordinate event coverage to generate promotional and institutional content.
Collaborate with the Admissions team in lead-generation events such as Open Houses, tours and fairs.
Support the preparation of branded materials and visual assets needed for school events, recruitment activities and campus experiences.
Skills, Qualifications and Experience
Bachelor’s degree in Marketing, Communications, Design or a related field.
2+ years of experience in similar roles, with experience in educational or service-oriented settings considered a plus.
Strong writing and communication skills in English and Spanish.
Ability to draft and edit basic communications using established templates.
Basic graphic design skills are desired and considered a plus.
Basic video editing skills are desired, especially using Canva, CapCut or similar tools.
Ability to coordinate with vendors and manage multiple production requests.
Proactive, organized, detail-oriented and results-driven.
Ability to work independently and coordinate with teams across campuses.
Intermediate-advanced English level, especially reading and writing.
ISP Leadership Competencies
Collaboration
Learning & Getting Better
Innovation Leadership
Outcome driven
Resilience
Community Focus
Integrity & Ethical Management
Leading & Inspiring Others
Understanding People
Influencing & Communication
Agile
Strategic, Commercial & Financial Awareness
Planning & Decision Making
Diversity & Equity
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding
and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.