Marketing Manager

Marketing Manager / Marketing Head – GTM & Digital Marketing
Experience: 6+ Years
Location: Mohali – Onsite
Working Days: 5 Days | Shift: Day Shift
Job Summary
We are looking for an experienced Marketing Manager / Marketing Head with strong expertise in Go-To-Market (GTM) strategy, market research & analysis, digital marketing, SEO, SMO, PPC, and marketing funnel management.
The ideal candidate will be responsible for developing and executing end-to-end marketing strategies, identifying market opportunities, defining target audiences, building GTM plans, managing acquisition channels, and driving qualified leads and business growth.
Key Responsibilities
Develop and execute Go-To-Market (GTM) strategies for new products, services, and market segments.
Conduct market research, competitor analysis, customer research, and industry analysis to identify opportunities and market gaps.
Define target audience, ICP, buyer personas, positioning, messaging, and value propositions.
Build and optimize marketing strategies across the TOFU, MOFU, and BOFU stages of the marketing funnel.
Develop strategies for lead generation, customer acquisition, conversion, and retention.
Plan, execute, and monitor SEO, SMO, PPC, content marketing, and other digital marketing campaigns.
Manage and optimize Google Ads, Meta Ads, and other paid acquisition channels based on business objectives.
Strong understanding and hands-on experience with Google Tag Manager (GTM), conversion tracking, event tracking, and marketing analytics.
Work with analytics and tracking platforms such as GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and related marketing tools.
Monitor key marketing metrics including traffic, CTR, CPC, CPL, CAC, conversion rate, ROAS, pipeline contribution, and ROI.
Develop campaign strategies aligned with business goals and continuously optimize performance based on data.
Collaborate with sales, product, business development, and technology teams to align marketing activities with revenue objectives.
Create and maintain marketing plans, campaign calendars, budgets, and performance reports.
Identify new channels, technologies, and marketing opportunities to improve brand visibility and lead generation.
Analyze campaign and funnel performance and provide actionable insights to improve conversions.
Lead and mentor the marketing team and ensure effective execution of marketing initiatives.
Stay updated with digital marketing trends, search engine developments, AI-driven marketing, customer behavior, and emerging acquisition channels.
Required Skills
Strong experience in Go-To-Market (GTM) Strategy & Execution
Market Research & Market Analysis
Competitor & Customer Analysis
SEO & Technical SEO
SMO / Social Media Marketing
PPC / Paid Marketing
TOFU, MOFU & BOFU Funnel Strategy
Lead Generation & Demand Generation
Google Tag Manager (GTM)
GA4 & Conversion Tracking
Google Ads & Meta Ads
Marketing Analytics & Performance Reporting
Content & Campaign Strategy
Audience Segmentation & Buyer Persona Development
Marketing Automation & Lead Nurturing
Strong analytical and strategic thinking
Team management and leadership skills
Preferred Experience
Experience in IT services, SaaS, AI, software products, technology, or B2B marketing will be preferred.
Key Performance Areas
GTM strategy and successful market launches
Qualified lead generation and pipeline contribution
Organic and paid traffic growth
Funnel optimization and conversion improvement
Campaign ROI / ROAS
Customer acquisition cost and lead quality
Brand visibility and market penetration
Marketing team performance

Work arrangement
No