Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
1. Affluent Segment Strategy
Develop and continuously refine the Affluent customer strategy
Translate segmentation insights into actionable business opportunities
Identify priority customer segments, life stages and value pools
Define customer growth, retention and Customer Lifetime Value strategies
Monitor market trends and competitor Affluent programs
2. Customer Insight & Analytics
Analyze customer portfolios, behaviors and commercial performance
Build customer segment business cases
Identify opportunities for: Upsell/Cross-sell, Retention, Repurchase, Referral
Generate actionable insights from customer and market data
3. Affluent Proposition Development
Design customer value propositions (CVPs)
Define offer architecture by segment
Develop life-stage-based solutions
Build proposition roadmap
Design segment-led engagement programs across key customer journeys (e.g. Onboarding, Anniversary, Life milestones, referral, etc.)
Job Requirements / Yêu cầu
5 – 7 years experience in Customer Marketing (Segmentation, Customer Growth, Loyalty)
Experience in driving Affluent customer is a preference
Strong analytical capability (Able to turn data into business actions)
Commercial Acumen (Able to identify customer value pools and growth opportunities)
Have ability to collaborate with different departments
Experience in Priority Banking/ Wealth Management is a plus
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.