Head of Sales Marketing

Company Description S M Icecream Mart is a growing retail and distribution business focused on providing a wide range of quality ice cream products to customers. The company serves both individual consumers and institutional buyers, emphasizing reliable service, consistent product availability, and customer satisfaction. Operating in a fast-paced, consumer-oriented environment, S M Icecream Mart values efficiency, collaboration, and strong local market relationships. The team is committed to expanding its presence in Kolkata through strong sales and marketing initiatives. Candidates joining the company can expect an environment that encourages ownership, performance, and professional growth.
Role Description The Head of Sales Marketing is a full-time, on-site role based in Kolkata, responsible for leading overall sales and marketing efforts for S M Icecream Mart. This role includes developing and executing sales and marketing strategies to increase revenue, market share, and brand visibility across retail and institutional channels. The person in this position will manage key customer accounts, oversee pricing and promotions, and ensure effective merchandising and product placement. Day-to-day tasks involve supervising and coaching the sales team, setting targets, monitoring performance, and analyzing sales data to inform decisions. The Head of Sales Marketing will collaborate closely with operations and supply chain teams to align inventory, distribution, and promotional activities, while maintaining strong relationships with vendors, partners, and major clients.
Qualifications
Candidates should possess strong Sales and Sales Management skills, with proven experience driving revenue growth and meeting targets.
Candidates should possess solid Account Management skills to build, maintain, and expand relationships with key retail and institutional clients.
Candidates should possess effective Team Management skills, including the ability to lead, motivate, and develop a sales team.
Candidates should possess strong Analytical Skills to interpret sales data, market trends, and customer insights for decision-making.
Relevant experience in FMCG, food & beverage, or retail distribution is highly beneficial.
Strong communication, negotiation, and stakeholder management skills are required.
Bachelor’s degree in Business, Marketing, or a related field is preferred; equivalent experience will be considered.
Ability to work on-site in Kolkata and travel within the region as needed.

Work arrangement
No