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About the role
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Client Servicing Manager
Company: Logicloop Ventures
Location: Mumbai
Employment Type: Full-Time
Experience: 3+ years in Client Servicing, Account Management, Digital Marketing, Performance Marketing, or related fields
Role Overview
We are looking for a proactive and client-focused Client Servicing Manager to manage client relationships and act as the key link between clients and our internal teams.The candidate will be responsible for understanding client objectives, managing day-to-day communication, coordinating campaigns and deliverables, and ensuring a seamless flow of information between clients and various internal teams including Performance Marketing, Creative, Digital Marketing, Content, Strategy, and other relevant departments.Since a significant portion of our clients are focused on paid media and performance marketing, the candidate must have a strong understanding of digital marketing, paid media, campaign performance, and key marketing metrics. They should be comfortable discussing campaign performance with clients as well as collaborating with internal specialists to drive effective solutions.
Key Responsibilities
Act as the primary point of contact for assigned clients and manage day-to-day client relationships.
Understand client business objectives, marketing goals, target audiences, budgets, campaign requirements, and expectations.
Develop strong, long-term relationships with clients and ensure a high level of client satisfaction.
Coordinate closely with multiple internal teams including Performance Marketing, Creative, Digital Marketing, Content, Strategy, and other relevant teams to ensure timely execution of client requirements.
Translate client requirements and feedback into clear briefs for the respective internal teams.
Coordinate campaign planning, execution, timelines, deliverables, approvals, and feedback across departments.
Have a strong understanding of performance marketing and paid media, including platforms such as Meta Ads, Google Ads, YouTube Ads, and other digital advertising platforms.
Understand and confidently discuss key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversions, reach, impressions, and ROI.
Work with the Performance Marketing team to understand campaign performance, optimization opportunities, and key insights.
Work with Creative and Digital teams to ensure campaigns, creatives, content, landing pages, and other deliverables are aligned with client objectives.
Conduct regular client discussions and present campaign updates, performance reports, insights, recommendations, and next steps.
Communicate campaign requirements, changes, feedback, and priorities effectively to internal teams.
Manage client expectations around timelines, deliverables, campaign performance, and budgets.
Proactively identify potential issues, delays, or gaps and coordinate with relevant teams to resolve them.
Maintain clear documentation of client communication, requirements, feedback, deliverables, campaign updates, and action items.
Ensure timely follow-ups with clients and internal stakeholders.
Identify opportunities for upselling, cross-selling, and account growth wherever relevant.
Contribute to client retention and overall account growth by understanding client needs and identifying opportunities to add value.
Prepare and share regular account and campaign reports with clients and internal stakeholders.
Continuously look for ways to improve client servicing processes, communication, collaboration, and overall customer experience.
Key Skills & Competencies
Excellent verbal and written communication skills.
Strong client relationship and account management abilities.
Strong understanding of digital marketing and performance marketing.
Good understanding of paid media platforms such as Meta Ads, Google Ads, YouTube Ads, etc.
Ability to understand and communicate campaign performance and digital marketing metrics.
Strong coordination skills across multiple teams and functions.
Excellent presentation, negotiation, persuasion, and problem-solving skills.
Strong follow-up and project management abilities.
Ability to manage multiple clients, campaigns, deadlines, and priorities simultaneously.
Ability to translate client requirements into clear internal briefs.
Strong stakeholder management and interpersonal skills.
Customer-centric, proactive, and solution-oriented approach.
Good working knowledge of MS Excel/Google Sheets, Google Workspace, CRM tools, and communication platforms.
Ability to work effectively in a fast-paced digital agency environment.
Candidate Profile
Graduate in any discipline; MBA/PGDM in Marketing, Digital Marketing, or related fields is a plus.
3+ years of experience in Client Servicing, Account Management, Digital Marketing, Performance Marketing, or a similar role.
Prior experience in a digital marketing agency, advertising agency, performance marketing agency, or media agency will be preferred.
Should have experience handling clients and coordinating with multiple internal teams.
Must have a strong working understanding of performance marketing and paid media, particularly if they have handled clients with paid advertising campaigns.
Should be comfortable discussing campaign objectives, budgets, performance metrics, reports, and campaign insights with clients.
Should be able to work effectively with Performance Marketing, Creative, Digital, Content, Strategy, and other specialist teams.
Should be confident, presentable, organized, proactive, and capable of managing multiple client accounts.
Experience managing corporate/B2B clients will be an advantage.
Key Performance Indicators (KPIs)
Client satisfaction and retention.
Quality and consistency of client communication.
Timely execution of client requirements and deliverables.
Effective coordination across internal departments.
Client response and issue-resolution turnaround time.
Accuracy and timeliness of campaign reporting.
Quality of campaign insights and recommendations communicated to clients.
Account growth, upselling, and cross-selling opportunities.
Timely completion of campaigns and deliverables.
Overall quality of the client experience.
Work arrangement
No
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