Business Development Manager

Asia's leading robotics solutions provider, automating enterprise supply chains since 2017. We build syncOS — the industry-first no-code platform that lets manufacturers and warehouse operators integrate, reprogram, and scale automation systems without halting production or calling in specialists. Our autonomous mobile robots (AMRs) run 24/7 for global brands like Ford, Coca-Cola, and Kimberly-Clark — transforming production lines in hours, not weeks.
We started as roboticists ourselves. We know the pain of fragmented, proprietary systems that refuse to talk to each other. syncOS is our answer — and we believe it's what the industry has been waiting for. We are a young, passionate team chasing one big mission: #automateasia. If you love robots, hate inefficiency, and want to build solutions that run on real factory floors — read on.
Botsync is establishing its first US Commercial and Technology Office in Atlanta. We are looking for a Business Development Manager to support our North American market expansion. This is a hands-on business development role focused on generating qualified opportunities, developing system integrator partnerships, and converting customer requirements into paid pilots and commercial deployments.
The initial market focus will include the Southeast US, Texas, and Mexico, targeting manufacturing, automotive, 3PL, logistics, food and beverage, electronics, semiconductor, life sciences, and other industrial sectors.
KEY ROLES & RESPONSIBILITIES:
Identify and develop business opportunities across manufacturing, warehousing, logistics, and industrial automation
Build relationships with enterprise customers, system integrators, automation consultants, distributors, and technology partners
Generate qualified opportunities through direct outreach, referrals, customer visits, workshops, trade shows, and industry associations
Manage customer and partner relationships from initial engagement through commercial closure
Conduct business discovery with operations, supply chain, engineering, IT, and management stakeholders
Work with the Technical Presales Engineer to develop automation concepts, pilot proposals, commercial offers, and customer presentations
Position paid pilots as the first step toward full deployment and multi-site expansion
Identify, qualify, and develop strategic system integrator partnerships
Support partner onboarding, joint account planning, co-selling, and opportunity development
Prepare and negotiate business proposals, commercial terms, and partnership agreements
Maintain accurate pipeline, activity, forecast, and partner information in the CRM
Coordinate with Botsync's North America leadership and global teams on pricing, contracts, delivery planning, and customer commitments
Represent Botsync at customer workshops, Georgia Tech ecosystem engagements, automation events, and industry conferences
Track competitor activity, regional automation investments, and emerging customer requirements
Support the development of US-specific sales materials, case studies, pilot messaging, and go-to-market programs
During the first year, support selected key POCs and full deployments as the project manager, coordinating customers, partners, internal teams, timelines, and deliverables with support from Botsync HQ.
WHAT DOES SUCCESS LOOK LIKE
Contribute to building a list of 50–70 target accounts
Develop 25 or more qualified accounts across Georgia, Texas, and Mexico
Build relationships with 15 to 20 relevant system integrators
Help establish 2 to 3 strategic SI partnerships
Support the development of 3 to 5 paid pilot opportunities
Contribute to USD 250,000–500,000 in pilot revenue and at least one full deployment
Help establish Botsync's first US reference customer and published case study
Requirements
Essential:
Bachelor's degree in Business, Engineering, Supply Chain, Industrial Automation, or a related field
6–10 years of experience in business development or enterprise sales within industrial automation, robotics, material handling, warehouse technology, or manufacturing solutions
Proven experience developing new accounts and closing complex B2B automation or technology projects
Strong network within manufacturing, warehousing, logistics, system integration, or industrial automation
Experience managing technically complex and consultative sales cycles
Aility to understand customer operations and position solutions based on operational and commercial value
Strong presentation, negotiation, proposal development, and relationship-management skills
Ability to work independently within a lean market-entry team
Experience coordinating with globally distributed technical and commercial teams
Willingness to travel regularly across North America
Must be authorized to work in the United States
Highly Desirable:
Market exposure in the Southeast US, Texas, or Mexico
Experience converting pilot projects into full-scale or multi-site deployments
Understanding of automation project pricing, ROI development, paid pilots, and project-based commercial models
Expertise in developing partner-led or channel-led opportunities
Existing relationships with system integrators, manufacturers, 3PLs, distributors, or warehouse operations
Hands on experience selling AMRs, AGVs, warehouse automation, WMS/WES, robotics software, or systems integration services
Benefits
Competitive salary
Comprehensive health benefits package
Hustle of a young startup, always something to do and something to improve
Opportunities for professional development and growth into management roles
Collaborative and inclusive work environment

Work arrangement
No