Head of Digital Marketing

Head – Digital Marketing & Growth
Location: Chennai (Full-time)
Department: Digital Growth & Engagement Team
Reports to: Country Director
The Head – Digital Marketing & Growth provides senior leadership for the organization's digital marketing efforts. The main goal of this role is growth: more website traffic, subscriptions, sales and donations, and a stronger long-term relationship with our audiences. The role sets the digital marketing strategy and owns results across paid, organic, email and social channels. It builds and leads a team that makes decisions based on performance data, and keeps all marketing in line with the organization's mission, brand and ministry goals.
What You'll Be Doing
• Own the overall digital marketing and growth strategy, with clear targets for website traffic, subscriptions, sales and revenue.
• Plan and run full-funnel campaigns that grow awareness, bring in new audiences, turn visitors into subscribers and customers, and keep them coming back.
• Lead the paid media strategy and budget across Google Ads, Meta Ads and other platforms, and improve cost per acquisition (CPA), return on ad spend (ROAS) and cost per lead.
• Grow organic traffic through SEO, content marketing and website improvements.
• Improve conversion rates across websites, landing pages, sign-up flows and checkout.
• Build and grow email, WhatsApp and CRM programs for subscriber growth, nurturing, retention and repeat sales.
• Set KPIs, dashboards and reporting (in tools such as Google Analytics and Search Console). Track performance, run A/B tests and use the results to decide where budget goes.
• Manage the marketing budget, agencies and vendors so that spend delivers measurable return.
• Present digital growth strategy and results in senior-level and cross-departmental discussions.
• Set up workflows, timelines, quality standards and best practices for all marketing deliverables.
• Mentor the team on campaign execution, growth marketing and new digital trends.
What You Need to Get the Job Done
• Master's degree in Marketing, Digital Media, Business or a related field (or equivalent experience).
• 8+ years of experience in digital or performance marketing, including senior leadership responsibility.
• A proven record of growing website traffic, subscriptions, leads or online sales, with results you can measure.
• Hands-on expertise in SEO, SEM, paid social, email marketing and conversion rate optimization.
• Experience managing and improving large paid campaigns and digital budgets.
• Strong skills in analytics and marketing tools: Google Analytics, Search Console, Google Ads, Meta Business Suite, and CRM or email platforms.
• Good understanding of funnels, attribution, customer journeys and A/B testing.
• Experience leading teams, managing agencies or vendors, and influencing stakeholders across teams.
• Excellent written, verbal and leadership communication skills.
What Will Make Us Really Love You
• A leader focused on growth who pairs creativity with a data-driven mindset, and who has a deep heart for ministry and purpose-driven impact.
• A strong sense of ownership over targets, with a habit of testing, learning and improving.
• Comfort balancing strategy, creativity and day-to-day execution.
• Calm leadership under pressure.
• Passion for mentoring people and building healthy teams that share the mission.
• Experience in e-commerce, subscription or membership growth, or nonprofit fundraising.
• Interest or experience in digital ministry or faith-based communication.
Basic Requirements
• A committed, born-again Christian with a personal relationship with Christ.
• Commitment to personal and spiritual growth through Bible engagement.
• Comfortable participating in corporate prayer and devotional discussions.
• Pastoral and character references are required.

Work arrangement
No