Digital Marketing (UI UX CRO)

Job Purpose:
The Digital Marketing division of Royal Enfield's Global Brand team is responsible for providing thoughtful, thorough and robust strategy for all digital touch-points (Web, Mobile, Search, Social, Display, and Video) and then executing those recommendations expertly. The team leverages their expertise of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. You will be responsible for defining, architecting, and optimizing the end-to-end digital experience across all of Royal Enfield's global customer touchpoints (Web, Mobile App, Customization Configurators, and Campaign Platforms). This role bridges the gap between premium brand expression and hard commercial outcomes, translating digital journeys into tangible business value (test rides, motorcycle bookings, and apparel sales).
As a strategic orchestrator, the incumbent will institutionalize a rigorous Conversion Rate Optimization (CRO) framework, utilize data analytics to shape regional and global digital roadmaps, and fiercely manage external creative and development agencies. The ultimate goal is to move the digital experience function away from a project-delivery mindset and toward a high-performing, revenue-generating ecosystem.
Position Overview:
Location: Gurugram
Position Title: Resource - Digital Marketing (UI UX CRO)
Designation - Manager
Reports to: Lead - Digital Marketing
Function: Brand - Digital Marketing
What you’ll do:
UI/UX Strategy & Experience Architecture:
Own the global digital experience roadmap across the primary website, the Royal Enfield App, customization tools, and proprietary platforms like RETV, ensuring absolute consistency between design intent and live execution.
Architect seamless, frictionless customer journeys for critical high-intent modules, including Test Ride booking, Motorcycle booking, e-Commerce store, RE Own (pre-owned platform) etc., aggressively minimizing drop-offs.
Translate complex brand initiatives (such as the Art of Motorcycling and RETV) into scalable, intuitive digital experience layouts that maximize global user acquisition and participation.
Conversion Rate Optimization (CRO) & Analytics:
Lead the global CRO program, establishing data-backed hypothesis testing frameworks, and executing continuous A/B and multivariate experiments to drive measurable conversion uplifts across key landing pages.
Oversee global digital analytics and regional MIS reporting, transforming raw performance data into actionable, trend-based strategic recommendations for international markets.
Pivot UX metrics from vanity engagement signals (clicks and views) to commercial impact indicators (conversion rates, lead-to-booking efficiency, and pipeline revenue).
Agency Governance & Stakeholder Management:
Command the output of external creative, design, and development agencies, setting uncompromising quality bars and holding them strictly accountable for delivering technically flawless, cutting-edge UI/UX right from the first iteration.
Drive high-level cross-functional alignment between Global Brand, regional marketing leads, Apparel, and IT teams, ensuring user experience priorities are baked into foundational technical and commercial roadmaps.
Act as the definitive gatekeeper for quality assurance, establishing automated or delegated UAT (User Acceptance Testing) processes so that no asset goes live without meeting brand and technical standards.
What you'll bring:
Experience: 4 - 5 years in UI/UX/Design/CRO and Good experience of generating analytics
Qualification: Bachelor’s degree (Full Time) - Advertising, Marketing, Communications
Why work with us?
We are a global leader in middleweight motorcycles (250-750cc), operating in 80 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.
Ready to Join Us?
Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”

Work arrangement
No