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Job Description: Associate Director - Product Management (Consumer Experience)
Location: Noida, in office
Experience: 10–12+ Years
Department: Product Management
## Role Overview
As the Associate Director for Consumer Experience, you will own the core engine room of Magicbricks’ B2C marketplace. Your mission is to build an intuitive, hyper-personalized discovery ecosystem that helps millions of users navigate their property-hunting journeys, while seamlessly converting that engagement into high-intent digital leads for our advertisers (builders, brokers, and owners).
We are not looking for a narrow specialist. We want a holistic B2C product leader who obsesses over user psychology, loves data, and knows how to scale engagement funnels. If you have a proven track record of building delightful consumer experiences at scale, we will provide the playground (Search, Personalization, and Lead Gen).
## Key Responsibilities
1. Crafting the Discovery Experience
● Optimize the User Journey: Own the vision and execution for how millions of users search, filter, and discover properties across app and web.
● Personalization & Matchmaking: Partner with Data Science teams to build intelligent recommendation hooks and contextual feeds that serve the right property to the right user at the right time.
● Immersive Engagement: Introduce modern, intuitive UI/UX paradigms (map-based discovery, localized insights, conversational interfaces) to reduce cognitive load for property seekers.
2. Growth & Digital Lead Generation
● High-Intent Funnels: Design high-converting, low-friction user flows to capture consumer intent and seamlessly connect them with advertisers.
● Balancing the Marketplace: Intelligently integrate native, contextual ad formats and sponsored property listings into the organic user journey without disrupting the core consumer experience.
● Data-Backed Experimentation: Run a continuous loop of A/B tests to optimize search-to-detail and detail-to-lead conversion rates.
3. Team & Culture Leadership
● Nurture Talent: Lead, mentor, and advocate for a dedicated pod of 3–4 Product Managers, fostering a culture of extreme user empathy, high ownership, and rapid shipping.
● Cross-Functional Collaboration: Act as the strategic bridge between UI/UX design, Engineering, Data Science, and business monetization teams.
## What We Are Looking For
● The Scale Factor: 10–12+ years of product management experience, with a proven track record of building and scaling high-traffic B2C consumer internet products (e-commerce, food tech, OTA, content/OTT, fintech, or marketplaces).
● Funnel Mastery: Deep expertise in conversion rate optimization (CRO), user onboarding, and engagement loops. You know how to diagnose a leaking funnel and fix it.
● Data-First Instincts: Strong analytical capabilities. You don't rely on gut feeling; you live in dashboards (Mixpanel, GA4, Clevertap, or SQL) and use hard data to back up your product hypotheses.
● Design Sensitivity: A sharp eye for clean, functional consumer UX. You know the difference between a good user interface and a truly intuitive user experience.
● First-Principles Thinker: You can quickly grasp new domains. Even if you haven't worked in PropTech, Search, or AdTech before, you can break down complex ecosystem problems from first principles.
● Education: B.Tech/B.E. from a Tier-1 institute (IIT/NIT/BITS) is highly preferred; an MBA from a premier B-school (IIM/ISB/XLRI) is a major plus.
## Key Success Metrics (KPIs)
● Engagement: Growth in Search-to-Detail Page click-through rates (CTR) and interaction with personalized widgets.
● Conversion: Improvement in lead-form completion rates and overall digital lead volume.
● Retention: Boost in user repeat rates, session depth, and platform NPS.
● Velocity: High-quality, timely execution of the product roadmap through your pod.
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