CRM & Customer Lifecycle Communications Officer

CRM & Customer Lifecycle Communications Officer
Overview of the Role:
As a CRM & Customer Lifecycle Communications Officer, you’ll play a key role in planning, delivering, automating and optimizing customer communications for Private Offers across direct and onsite channels. You’ll work closely with CRM, Private Offers, Analytics, Product, Design, Legal and other teams to ensure every communication is relevant, accurate, timely and aligned with customer needs and business priorities.
What you'll do:
Coordinate and launch Private Offers communications across SMS, email, push notifications and other direct channels
Work with the Private Offers team to turn offer mechanics and business priorities into clear communication plans
Prepare, adapt and proofread customer-facing copy in line with brand, legal and channel requirements
Build, schedule and manage campaigns across CRM and marketing automation platforms
Publish and maintain website content related to Private Offers, including promotional sliders, widgets and other on-site placements
Support the setup and continuous optimization of automated customer journeys
Define customer segments and communication logic together with CRM, Analytics and business stakeholders
Monitor campaign delivery and performance, including reach, open rate, click rate, conversion and other relevant KPIs
Prepare regular performance reports, identify trends and recommend practical optimization actions
Run A/B tests across copy, timing, audiences and channels to improve campaign effectiveness
Maintain an accurate communication calendar and ensure campaigns are delivered on time and without overlap
Collaborate with CRM, Product, Analytics, Design, Legal and other stakeholders involved in Private Offers
Core Skills & Tools
SMS, email, push notifications and other direct communication channels
Campaign performance reporting and KPI analysis
A/B testing and campaign optimization
Customer segmentation and lifecycle communication would be a plus
CRM and marketing automation platforms would be a plus
Website content management and on-site promotional placements would be a plus
What you'll bring:
Hands-on experience with SMS, email, push notifications or similar direct communication channels
Strong writing, editing and proofreading skills with excellent attention to detail
Ability to understand campaign performance data and turn insights into clear optimization actions
Comfortable working with numbers, data and core marketing KPIs
Strong organizational skills and the ability to manage multiple campaigns, deadlines and stakeholders simultaneously
Excellent communication and collaboration skills
A degree or educational background in business, economics, marketing, analytics or a related field is preferred
Knowledge of casino products, customer behavior or the iGaming industry is an advantage
Experience using CRM or marketing automation platforms is a plus
Experience in CRM, lifecycle marketing, direct communications or a related customer engagement role is a plus
About us
We are apeople, representing adjarabet.com – the largest entertainment portal in the region and a proud member of the international group, Flutter Central & Eastern Europe.
We offer a sustainable environment, a team of highly skilled professionals, and a workplace filled with new and exciting experiences. If you decide to start your journey with us, we will be delighted to share our 20+ years of experience in development, success, and innovation.
These are some of the benefits included in our employee package:
Generous annual leave
Hybrid work
Individual health insurance
Paid sick leave
Paid maternity & paternity leave
Life event reward
Performance bonuses
Referral bonuses