Werkstudent/ Praktikum AI Innovation Marketing (all genders) 

Job TitleWerkstudent/ Praktikum AI Innovation Marketing (all genders)
Job Description
In this role, you will be part of the Western Europe Marketing team, supporting business execution while helping to accelerate AI adoption and automation across the region.
You will work at the intersection of marketing, data, and support of AI projects — contributing to both day-to-day business impact and supporting building smarter, more scalable ways of working.
Your job
Marketing Support & Analytics
Support the marketing team with analytics, reporting, presentations, and day-to-day business tasks
Create clear, insight-driven materials to support decision making
Analyze performance data to identify trends, opportunities, and optimization levers
AI Adoption & Automation
Support the rollout of AI use cases across Western Europe marketing
Help support to identify and implement automation opportunities to improve speed, quality, and scalability
Contribute to AI-driven process improvements and experimentation
Smart Decision Support
Translate data into actionable insights for business teams
Work with cross-functional stakeholders to improve data-based decision making
Tools & Experimentation
Work with modern tools (Excel, with exposure to BI / AI tools depending on your skillset)
Test and iterate new approaches in a pragmatic, impact-driven environment
You should bring the following
Studies in: Business / Business Informatics, Data Science / Business Analytics or a comparable field
Strong analytical and structured problem-solving skills
Solid Excel skills (Python / SQL / BI / AI tools are a plus)
Ability to communicate clearly and translate complexity into actionable insights
Languages: German (fluent), English (good)
What We Offer You
Internship Salary: Depends on the type of internship
Voluntary internship lasting longer than 3 months: €2,419 for a 40-hour workweek
Mandatory internship: The salary ranges from €900 (Bachelor’s degree) - €1,000 (Master’s degree)
Salary for working students: Depending on your professional experience and your current degree program, your salary is €15/hour or €17/hour
Mobility: Subsidized Deutschlandticket
Annual vacation entitlement: 30 days
Philips Learning & Development: A wide range of professional training and personal development opportunities
Flexibility: Optimally adjust your work hours to fit your class schedule
Health: Various offerings in the areas of physical and mental health (including occupational health services) and fitness classes
Catering: Free beverages and affordable prices in our cafeteria and café
Philips MyShop: Discounted Philips products & corporate benefits
Purpose: Work meaningfully alongside a great team
Culture: Informal, first-name-only culture; diverse team and cultural initiatives (on sustainability, diversity, etc.), etc.
How We Work Together
We believe that we achieve better results when we work together rather than apart. For our office teams this means to be on-site at least 60 percent of your working time.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. With patient safety and Quality as our fundamental premise, we focus on regulatory requirements and quality standards in our daily work. Do the work of your life to help the lives of others.
Learn more about our business here.
Discover our rich and exciting history here.
Learn more about our purpose here.
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.
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