Area Sales Manager

Accountabilities Scope of work
Sales Volume
Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
Add new outlets which should contribute to achieving annual volume/value targets
Market Execution
Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region
Market Knowledge
Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share
Distributor Management
Regularly monitor the stock levels at the distributors and ensure availability of stock
Identify and trouble shoot issues by conducting periodic visits
Cost Control
Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners
Development of team
Understands the business issues and support the team to resolve in a timely manner.
Monitor and train the CEs, provide support and coach the team on driving the business objectives.
Identify the key talents, help them nurture and enhance capability to take up more responsibilities.
Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.

Work arrangement
No