Social Media Manager

Company Description Bhawani Fitness is a wellness organization led by a Guinness World Record holder with over 14 years of experience in yoga-based fertility programs. The team has supported more than 5,900 women in conceiving naturally, focusing on concerns such as PCOS, low AMH, failed IVF, and hormonal imbalances. Their approach integrates targeted yoga therapy, hormonal nutrition, and stress and cortisol management to improve overall reproductive health and well-being. Bhawani Fitness serves clients globally through online programs, providing accessible, personalized guidance to individuals seeking holistic fertility and wellness support.
Role Description The Social Media Manager will be responsible for managing and growing Bhawani Fitness’s presence across key social media platforms in a full-time remote role. Day-to-day tasks include planning and executing social media campaigns, developing and scheduling content, optimizing posts for engagement and reach, and monitoring performance metrics. The role involves writing clear and engaging copy for posts, stories, and ads, as well as collaborating with internal stakeholders to align content with brand messaging and program offerings. The Social Media Manager will actively engage with the online community by responding to comments and messages, identifying opportunities to educate and support prospective clients, and staying current with trends in social media and digital wellness marketing.
Qualifications
Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns and maximize reach and engagement.
Candidates should possess skills in Content Strategy and Writing to create clear, compelling, and tailored content for different platforms.
Candidates should possess excellent Communication skills to interact effectively with the online community and internal team members.
Experience with analytics tools, reporting on social media performance, and making data-informed decisions is highly beneficial.
Familiarity with the wellness, fitness, or healthcare space and an interest in yoga or holistic health is a plus.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.
Relevant education or equivalent professional experience in marketing, communications, digital media, or a related field is preferred.

Work arrangement
Yes