Trade Client Manager – South West England

The key objective of the programme is to increase OEM parts sales in the market and increase overall incremental parts sales revenue and profitability. The Trade Client Manager will be responsible for their own territory, be responsible for driving the continued growth in genuine parts sales for a premium manufacturer to trade customers through a dedicated Trade Retailer network.
Overview of role
Reporting to the Trade Operations Manager, this role requires the Trade Client Manager to coach and manage the trade sales activity of the Trade Retailer network. The Trade Client Manager will ensure the Trade Retailers have all the right resources in place to provide a great service to their trade customers and will drive sales activity to achieve sales target. This includes leading by example in sales visits to key customers.
Duties and responsibilities
Engage with the Management team within each Trade Retailer business to support the trade sales objectives
Arrange and deliver regular training and development visits with Retailers
Set up the Trade Retailer operations to the prescribed standards and SLAs
Organise the operational structure of the Trade Retailer to maximise quality and efficiency
Deliver focused on-site consultancy and coaching with Retailer Trade Management & Team
Support Marketing Plan Development and implementation with Trade Retailer
Present regional updates to senior leadership and customers
Drive innovation and pace across all retailer activity and development
Support Trade Retailer sales activities, including customer visits, that will deliver trade parts sales growth
Review regional results to identify best practice and areas for development
Provide best practice sharing across the internal team and retail teams
Review retailer performance and hold monthly review meetings
Define and implement sales development activity, with Business Plans for each Trade Retailer
Create and implement improvement plans where retailer performance is below target
Analyse trade sales business performance (turnover and KPIs) of each Trade Retailer to ensure achievement of sales targets and action plans
Produce visit report following each retailer review detailing actions agreed with retailer management
Engage in the launch and sales actions for tactical campaigns with retailers
Authorities
Management of all trade retailers in region
Assist other TCM and retailers where required
Accurate forecasting
Promoting retailer parts marketing
Deliverables
OEM Parts Sales Objective within region
Retailer Engagement of Tactical Campaigns & Programmes
Day-to-day regional support
Knowledge and experience
Parts sales background from a manufacturer trade parts team, dealer senior parts manager/sales manager or aftermarket distributor roles
Experience of automotive trade parts distribution operations and sales techniques
Analytical approach to activity and diary planning
Ability to work on sales and development plans with the use of data to identify opportunities
Demonstrated customer-facing communication and negotiation experience
Proven record in sales and target achievement
A good understanding of vehicle manufacturer trade sales operations
Competencies and skills
Organised and efficient, able to work under pressure and meet deadlines
An analytical approach to strategy and activity development within region
Good presentation and persuasion skills
Strong people skills and effective communicator
Proficient in MS, Word, PowerPoint, Excel
Good level of business acumen and customer focus
The ability to inspire, coach and influence others to achieve exceptional results

Employment type
Full-time

Work arrangement
Hybrid