IT Manager, D2C & Martech

We are looking for a techno-functional Business Analyst to take end-to-end IT ownership of our websites, along with the analytics and marketing-automation stack. In this role you will need to translate business needs into technical requirements, drive delivery through vendor and system-integrator partners, and be the single point of ownership for the health, performance, and security of our websites and digital platforms
Responsibilities
Take end-to-end IT ownership of the D2C eCommerce platform and CMS-based brand website covering IT operations, enhancements, performance, uptime, and quality.
Gather requirements from business stakeholders and translate them into clear technical specifications and user stories.
Plan and manage delivery sprints and run all Scrum ceremonies (sprint planning, stand-ups, reviews, retrospectives); coordinate UAT, releases, and post-go-live support.
Drive continuous improvement in website performance and page speed.
Coordinate across the platform product / OEM teams, system-integrator (SI) partners, and internal technology teams to deliver enhancements and any required integrations.
Maintain a high-level understanding of WhatsApp bots and conversational commerce, and coordinate related enhancements with vendor partners.
Own the relationship with the analytics / BI platform and its supporting vendor team.
Ensure dashboards and reports meet business needs; coordinate enhancements, data checks, and troubleshooting.
Bring a solid understanding of how analytics and BI solutions work end to end
Own and manage the marketing automation / customer-engagement platform.
Partner with business teams to build customer journeys, segments, and campaigns, and manage the supporting vendor.
Understand what is required to keep the web platforms secure.
Coordinate with the security team to identify, prioritise, and remediate vulnerabilities.
Coordinate across cross-functional teams to understand business requirements and run solution ideation with vendor partners.
Bring a strong understanding of D2C business processes and act as the bridge between business, operations, and technology.
Present to senior leadership (including the CIO) and run regular status-update / governance meetings.
Own vendor relationships, SLAs, and escalations across all platforms.
Qualifications
Education: Post Graduate/B. Tech / BE / MCA
Background: Business Analyst/Product Owner/Product Manager
Years of Experience: 5-7 years

Work arrangement
No