Senior Media Activation Executive, Display & Programmatic

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About Made for Google
Google has consolidated its media agency partnership into WPP Media, building on the world class digital work delivered for Google for over 17 years. MFG is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business.
About the role
As a member of the APAC programmatic team, you will help execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.
Role responsibilities include but are not limited to:
Directly supports 1 account, with APAC activity across multiple markets
Able to own multiple campaigns E2E at any one time while assisting on others as needed
~100% time allocated to individual campaign assignments
Supports/owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)
Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely manner
Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
Growing knowledge of tactical essentials including but not limited to inventory and data sources
Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
Growing knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Planning
Growing knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on
Growing grasp of overall campaign lifecycle and the role programmatic plays within it
Communicates planning successes, failures, and escalations to line manager in a timely manner
Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)
Desired background experience:
Required
High attention to detail, and excellent organizational skills
Highly developed interpersonal and relationship management skills
Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
Proficiency in Excel (pivot tables, Vlookups, etc)
Demonstrable interest in programmatic/ad/mar-tech
A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends
Desirable
Previous experience working on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
Proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
Google stack experience
Familiarity with using AI to improve and automate workflows and processes
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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