Lead Campaign Management

Job Title - Head / Lead Campaign Management
Location - Mumbai
Job Role -
Own end-to-end D2C campaigns for the bank across the full suite of retail and wholesale banking products
Define process for campaign intakes from various product teams, establishing TATs and working with in-house and external teams for campaign ideation, creatives, configuration and response feedback
Develop an exception process for ad hoc requests based on business needs
Work with IT to define process for compliance communications vs. promotional communications
Work with BIU to develop and refine attribution models and track conversions
Run campaign optimizations to improve revenue and conversions
Partner with business teams to optimize funnels, growth, and monetization
Lead digital analytics setup and optimization (Adobe Analytics, Google Analytics, CDP)
Work with Business Intelligence and Data Engineering to Build clickstream analytics, attribution models, and funnel tracking frameworks
Generate insights across web, app, CRM, and social journeys
Improve conversion rates, UX, traffic quality, and CRO metrics
Drive experimentation through A/B testing and MVT
Collaborate with Product, Tech, Sales, and Business teams
Build and lead a high-performing campaign team
The role will involve setting up / fixing the car while in motion, the individual must be good at:
Stakeholder management
Program management
External vendor management
Understanding of data and tech integrations
Essential requirement:
MBA/PGDM in Finance/Marketing
10 years of relevant experience

Work arrangement
No