Creative Director (D2C)

Job Description
Creative Director – Urban Gabru
We’re looking for a creative, culture-driven and strategic Creative Director to own the overall creative direction for UrbanGabru and its portfolio of brands across beauty, grooming, personal care and lifestyle.
The ideal candidate should have strong experience in brand strategy, creative direction, campaign development, social-first storytelling, content, creators, partnerships and 360° campaigns, with the ability to take an idea from strategy and concept through execution.
Responsibilities:
• Own the overall creative vision and direction across brand, campaigns, content, social, digital, experiential and partnerships
• Develop big ideas, creative territories and 360° campaigns aligned with brand and business objectives
• Translate consumer insights, cultural trends and pop culture into relevant and differentiated creative ideas
• Lead campaigns end-to-end — from brief, strategy and ideation to execution and rollout
• Build a strong social-first and content-led creative approach across Instagram, YouTube, digital and other consumer touchpoints
• Develop brand storytelling, topical content, recurring content properties and culturally relevant ideas
• Lead creative direction for creator/influencer collaborations, brand partnerships and experiential campaigns
• Work closely with Brand, Marketing, Growth, Performance, Partnerships and Business teams
• Lead and mentor multidisciplinary creative teams across copy, content, design, social and campaigns
• Manage creative agencies, production partners, freelancers and external creative talent where required
• Ensure consistency in brand voice, tone, storytelling and creative identity across platforms
• Balance creative ambition with business objectives, consumer relevance and measurable impact
Requirement:
• 8–12+ years of experience in creative strategy, advertising, brand, content, digital or integrated marketing
• Strong experience in 360° / integrated campaign development
• Proven ability to take campaigns from strategic thought and big idea through execution
• Strong understanding of brand building, consumer behaviour, culture and contemporary trends
• Strong conceptualisation, storytelling, copywriting and presentation skills
• Experience working with creators, influencers, artists, agencies and brand partners
• Experience leading and mentoring multidisciplinary creative teams
• Strong understanding of social-first and digital content
• Ability to connect creative thinking with commercial and business objectives
Preferred:
• Experience in D2C, beauty, grooming, personal care, fashion, lifestyle, wellness, FMCG, F&B or entertainment
• Experience building culture-led and social-first campaigns
• Experience with creator-led campaigns, experiential marketing and brand partnerships
• Experience developing brand IPs or recurring content properties
• Experience working with leading creative, media or production agencies
• Strong understanding of organic social growth and content-led brand building
Important:
This is not a pure design or content management role. We are looking for someone who can connect:
Brand Strategy → Consumer Insight → Big Idea → Culture → Campaign → Content → Execution → Business Impact
Location: Pune
Experience: 8–15 Years
Industry: Beauty & Personal Care / D2C / Consumer Brands

Work arrangement
No