Senior Public Relations Account Executive

This position manages and drives front-line client relationships, provides strategic and tactical advice, and is responsible for the implementation of communications solutions. This position also serves as the day–to-day contact with key journalists/influencers on behalf of the client. As a key contributor on an account team, an AE may manage and mentor AAEs, ACs and interns. This role is based in Mumbai, India.
Serve as day-to-day contact with influential on client’s behalf
Conduct research, understand and anticipate journalists/influencers interests, needs and preferences in order to provide value-added service to editors, to brief clients and to ultimately build relationships
Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on broader marketplace themes and schedule meetings
Facilitate press meetings, press events and lead press/analysts tours. Keep the flow of the client presentation and interview on track. Provide influential with relevant information and resources
Understand the client’s business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions
Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning
Develop organized professional written materials and email that provide “value-add” relevance to client’s business
Understand and meet company’s guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports etc
Add information to database based on coverage, contact with and research of influential.
Requirements
Degree in Communications, Journalism or Marketing is preferred
At least 2 years’ experience in PR, preferably in an agency setting
Demonstrated experience managing client relationships
Good understanding of what media values. Ability to establish business press editor and analyst relationships
Excellent writing skills with track record in drafting and preparing press materials
Strong time management skills and able to meet and fulfil editorial deadlines
Capable in managing multiple projects/events simultaneously under set deadlines
A good team player with ability to deal with all level of individuals
Excellent interpersonal and communication skills in both written and spoken English
Proficient in computer and general business applications such MS Office
Location - Andheri West, Mumbai.

Work arrangement
Hybrid