Game Designer - Playable Ads (Match-3)

Company Overview
Outsourced is a leading ISO certified global offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies from Philippines, India, Colombia, Argentina, Vietnam and Malaysia. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.
Role Summary
We are seeking a highly creative and execution-oriented Creative Producer to own the ideation pipeline for Casual Puzzle and Match-3 playable ads. This role generates new playable concepts, explores fresh gameplay ideas, spots creative opportunities in the market, and turns them into clear, production-ready briefs. The ideal candidate understands what makes mobile game ads perform, has strong gameplay and engagement instincts, and can quickly turn rough ideas into compelling concepts that production teams can execute. This is not a project management role and not a traditional art direction role. Success comes from consistently delivering high-quality concepts that are engaging, marketable, and scalable.
Working Location: Home-based setup
Work Schedule: 10:00AM - 7:00PM (Israel Time)
ZKey Responsibilities
Generate original playable ad concepts for Casual Puzzle and Match-3 games, including new gameplay hooks, rescue scenarios, puzzle mechanics, interactions, and visual themes
Create variations and iterations of successful concepts while exploring new creative directions beyond existing market formulas
Maintain a continuous pipeline of production-ready ideas
Monitor top-performing mobile game creatives across the market to identify emerging trends, patterns, and creative opportunities
Analyze concept fatigue and creative saturation, and translate insights into actionable creative directions
Write clear, production-ready briefs that define gameplay flows, player interactions, success/failure states, emotional goals, and creative intent
Visualize ideas through storyboards, mockups, references, and quick prototypes using Photoshop, Figma, After Effects, and AI creative tools
Present and explain concepts to Creative, Production, Partnerships, Product, and Research teams
Support production teams throughout execution to keep the final playable aligned with the original concept
Must-Have:
3+ years' experience in mobile game creative, game design, UA creative, or a closely related field
Deep understanding of Casual Puzzle and Match-3 games
Strong creative ideation skills and game design instincts
Ability to simplify ideas into highly readable, intuitive interactions
Proven experience writing creative briefs and concept documentation
Strong visual communication skills, with the ability to create mockups, storyboards, or visual references
Solid understanding of user engagement and ad psychology
Excellent English communication skills
Nice-to-Have:
Experience creating playable ads
Experience working on Casual Puzzle, Match-3, or Puzzle game creatives
Motion design experience (After Effects or similar)
Experience using AI tools for ideation and content creation
Basic understanding of game production pipelines
Comfortable working with minimal oversight in a fast-moving, resource-lean environment

Work arrangement
Yes