Associate Director - Category

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion.
We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, and an entrepreneurial mindset.
We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.
You’ll be solving for one of these problem statements:
Customer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value
Content-Led Growth & Expansion: Drive the content charter for retention, scaling high-performing content to reach new audience segments while supporting launches in new markets
Data-Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models
Cross-Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres
Scaling: Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale
Here’s what we are looking for:
Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
A deep understanding of user needs, preferably gained in consumer-first companies
Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
Action bias: solves problems, executes, and iterates as needed

Work arrangement
No