Campaign Director, Creative

NBCUniversal's Rock Studios team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations.
The Campaign Director sits within NBCUniversal’s Creative department in Rock Studios, serving as the strategic lead for multi-network pitches. This role is responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy.
Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns.
Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story.
Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production.
7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment.
Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story.
Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels.
Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative.
Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity.
Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences.
Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously.
Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio.
Eligibility Requirements:
Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
Must be willing to work in New York, NY. In office Monday-Thursday.
Willingness to travel and work overtime
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $130,000 - $175,000 + sales incentive compensation and long-term incentive eligible

Employment type
Full-time

Work arrangement
Hybrid