Polk Audience Applications Product Manager

Why Mobility Global?
At Mobility Global, our mission is to provide the trusted information that helps billions of people build, sell, and own vehicles with confidence. As we shape the next generation of automotive intelligence through innovation, AI, and industry-leading data, we're creating new opportunities for our customers, our business, and our people.
Join a team singularly focused on transforming the automotive industry. S&P Global Mobility is Mobility Global — the company behind CARFAX, automotiveMastermind, Market Scan, and Polk Automotive Solutions. Our strength comes from our people, and here, the progress you make helps the entire automotive ecosystem move faster and with greater confidence.
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What You’ll Do
Own the vision, roadmap, and day-to-day execution for audience application products serving dealerships, dealer groups, OEM retail teams, and automotive retail marketers.
Define end-to-end workflows for users to explore audiences, size opportunities, build or choose packages, and take action.
Partner with stakeholders across sales, customer success, data science, and engineering to align priorities and deliver measurable outcomes.
Build and evolve automotive audience strategies and packages tailored to dealership and retail use cases, available through an ecommerce platform.
Define and maintain a scalable audience taxonomy and packaging framework, including naming conventions, inclusion logic, guardrails, tiering, and refresh cadence.
Collaborate with data science to ensure audiences are performant, explainable, and measurable, and that packaging choices map to real-world dealer objectives and budgets.
Create internal and customer-facing enablement artifacts that clarify what each package is for, when to use it, and what good performance looks like.
Establish guardrails for responsible AI and privacy-safe output in partnership with legal, privacy, and security teams, and run user research with dealerships and retail marketers to translate insights into product improvements.
Lead cross-functional delivery across engineering, data science, design, privacy/legal, product marketing, and customer-facing teams, coordinating releases, stakeholder updates, and roadmap communication while managing tradeoffs across speed, quality, and compliance.
What We’re Looking For
Required Qualifications
2+ years of product management experience in martech/adtech, data products, analytics platforms, or audience/segmentation tools.
Strong understanding of automotive retail/dealership marketing use cases (in-market targeting, conquest, retention/service, lifecycle marketing).
Proven ability to translate complex data into simple, decision-oriented user experiences and product packaging.
Experience delivering AI/ML-powered product features (recommendations, insights, natural-language interfaces, decision-support tools).
Strong communication skills, with the ability to align diverse stakeholders and influence outcomes without direct authority.
Preferred Qualifications
Experience building self-service planning tools (audience builders, campaign planners, market sizing, opportunity scoring).
Familiarity with responsible AI practices (evaluation, hallucination mitigation, policy controls, human-in-the-loop design).
Exposure to dealer advertising workflows and platforms (agency processes, co-op constraints, local market planning, CRM/marketing automation integrations).
This is a hybrid role with in-office expectations determined by location and subject to change based on evolving business needs.
U.S.: "This position is open to applicants who are currently authorized to work in the United States and will not require employer sponsorship now or in the future."
Compensation for this position will be determined based on factors including geographic location, local market conditions, skills, qualifications, experience, and internal equity. Mobility Global is committed to providing competitive and equitable compensation aligned with local market practices.
Mobility Global is committed to providing competitive compensation that reflects local market conditions and individual contributions. In addition to base salary, employees may be eligible for incentive compensation, long-term incentives, and a comprehensive benefits package, where applicable.
What’s In It for You
Competitive compensation package, including base salary and incentive opportunities where applicable.
Comprehensive health and wellness benefits for employees and eligible dependents.
Retirement savings programs, including company matching contributions where available.
For more information on benefits, please visit us at https://mobilityglobalbenefits.com/ourbenefits
Equal Opportunity Employer
Mobility Global is proud to be an Equal Opportunity Employer. We value diverse perspectives and are committed to fostering an inclusive workplace where everyone is respected, supported, and empowered to succeed. We provide reasonable accommodations throughout the hiring process and employment for qualified individuals with disabilities.
Recruitment Fraud Alert
Mobility Global will never ask candidates to pay money at any stage of the hiring process, including for applications, interviews, background checks, training, or equipment. If you receive a suspicious communication or request for payment or personal financial information, please exercise caution and report it immediately.