Division Trade Marketer

Champion For Structural Market Analysis
Manage Market Studies : Information gathering by sales team / External research projects / customer survey
Market quantification and Competition analysis, including market watch and research if necessary
Regularly updates the cross lists for given perimeter
Contribute to the implementation of the distribution strategy for the allocated perimeter:
Analysis and follow up of Customer development plans (CDPs)
Marketing contributor to the preparation of the sales budget and yearly listings
Monthly sales analysis, report and follow-up
Corrective Action Plans (CAP) draft
Responsible for promotion, communication services and sales animation activities related to product lines:
Efficient use of a delegated marketing-costs budget
Promotions design and follow-up:
Prepare / Review promotion calendar on an annual / quarter basis
Prepare cost/benefit analysis and KPI’s for all promotions
Use CHLOE to manage and monitor price increase implementation / promotion launch
Coordination of local deployment with trainers/Sales force, detection of synergies between areas
Definition and follow up of key customers, and according tailor made marketing plans if any
Look after communication (media, convents, open houses) trainings and factory visits
Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests :
Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales
Visit clients and prospects on a regular base, incidentally alone
Give support for product-technical questions to customers and customer service
Customer Complaints (root cause/solution)
Partner Of Product Marketing Regarding Pricing Approach
Contribution to the yearly price list exercise
Formulate range and pricing needs, based on market developments and competition analysis
Keep the pricing and information info-Bulletin up to date
Give the marketing input for given perimeter to the monthly demand planning exercise:
Draw up of monthly forecasts for procurement
Contribution to product lifecycle meeting

Work arrangement
No