Manager, Brand Marketing - CoStar Real Estate Manager & Visual Lease - Atlanta, GA

Manager, Brand Marketing - CoStar Real Estate Manager & Visual Lease - Atlanta, GA
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Job Description
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OVERVIEW
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
CoStar Real Estate Manager
CoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively. Learn more about CoStar Real Estate Manager.
Visual Lease
As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company’s leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally. Learn more about Visual Lease.
JOB DESCRIPTION
We’re looking for a marketing leader to shape and grow our brand, PR, social media, content, and events strategy. You’ll help define our core messaging, build brand visibility and reputation, lead thought leadership and media relations, and create compelling content that supports business growth. The ideal candidate brings 8+ years of brand or content marketing experience, strong people leadership, excellent writing and strategic skills, PR agency experience, and a track record in B2B SaaS.
This position is full-time in the office and based in Atlanta.
Key Responsibilities
Partner with the VP, Marketing to define and refine the company's core brand messaging and unique value proposition.
Develop and lead the company’s brand, PR, and event strategy in alignment with defined strategy.
Ensure brand consistency across all internal and external communications.
Monitor and manage offsite brand reputation.
Serve as the primary point of contact for PR initiatives with CoStar Group and external agency.
Manage PR agency that has responsibility for developing and maintaining relationships with key media outlets, journalists, and industry influencers.
Identify and cultivate thought leadership opportunities for key executives and subject matter experts.
Oversee the development of thought leadership content, including articles, presentations, and speaking proposals.
Stay updated in the latest industry trends, competitor positioning, and customer news.
Develop and implement a social media content strategy to increase brand awareness, engagement, and audience growth. Lead the company's organic social media presence across all relevant platforms.
Analyze organic social media performance metrics and provide regular reports to leadership and stakeholders.
Monitor social channels for trends, mentions, and opportunities for engagement.
Partner with Sr Content Manager to develop and execute a robust, data-driven content strategy that aligns with business objectives and key marketing goals.
Work cross-functionally with the Sales, Product, and executive teams to gather insights and ensure content aligns with business needs.
Work with internal subject matter experts to translate complex topics into engaging and accessible content.
Create a variety of marketing content, including emails and organic social, and may include blog posts, case studies, whitepapers, eBooks, website copy, and video scripts.
Write and edit content for accuracy, clarity, and brand consistency.
Manage, mentor, and guide a Marketing Events resource who will be responsible for executing webinars and events. Team size may increase as business need grows.
Responsible for all brand onsite events strategy, execution, and budgets.
Manage 3rd party content relationships, content syndication, and webinars.
Interview and hire qualified talent as needed and approved.
BASIC QUALIFICATIONS
Bachelor’s degree from an accredited, in-person, not-for-profit University or College
8+ years of brand or content marketing experience
Proven ability to lead internal teams and/or external agency partners to achieve business objectives
Experience working with a PR agency
Demonstrated success improving website engagement and SEO performance
Strong writing skills, supported by writing and strategy samples
A track record of commitment to prior employers
PREFERRED QUALIFICATIONS
2+ years at a B2B SaaS company
Experience with HubSpot
Experience in journalism, content creation, or editorial environments
Experience marketing to enterprise customers
Demonstrated ownership mindset with the ability to operate independently and drive results
WHAT’S IN IT FOR YOU?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement..
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing