Senior Manager - Inside Sales & Demand Marketing

Role description
Senior Manager, Sales Development
Revenue Marketing | North America
Function
Revenue Marketing (Demand Marketing)
Reports To
Head of Demand Marketing
Team Managed
Sales Development team, North America (3 members)
Geography
North America only
Experience
13–14 years in Sales Development / Inside Sales, with team leadership
Location
Bengaluru
Employment Type
Full-time
ROLE SUMMARY
Tredence is looking for a senior Sales Development leader to own outbound pipeline generation across North America for our services business in technology, data, and AI. This role is expected to carry a meeting quota while coaching and growing a small team (currently two members) carrying the same quota structure. Lead generation comes from outbound prospecting, ABM campaigns, and event programs; inbound leads are qualified and handed off to CBOs, not worked as an independent pipeline source. The ideal candidate has carried and achieved pipeline or revenue targets in a services or consulting environment, has personally influenced multi-million-dollar ACV deals, and is fluent in the tools and cadences of modern sales development.
KEY RESPONSIBILITIES
Pipeline Generation and Execution
• Own outbound revenue generation across North America, working toward a $5-6M annual team revenue target.
• Personally carry and deliver a quota of 5-6 qualified meetings booked per month through direct outbound prospecting into large enterprise accounts.
• Generate leads from event programs (webinars, field events, conferences) and convert event engagement into booked meetings.
• Own the outbound execution of ABM campaigns, working named target-account lists into structured, multi-touch sequences.
• Build and manage multi-touch, multi-channel cadences (email, call, LinkedIn, and other social touchpoints) using Outreach, Salesloft, HubSpot, or equivalent platforms.
• Triage inbound marketing-qualified leads and route them promptly to the appropriate CBO. This role coordinates and hands off inbound leads; it does not carry an independent inbound generation quota.
Team Leadership
• Lead, coach, and grow a Sales Development team currently at two members, with headcount expected to scale as pipeline targets grow.
• Set and manage a 20-qualified-meetings-per-month team quota; track and report against this weekly.
• Build onboarding, call-coaching, and messaging-training programs so new hires ramp quickly and consistently.
• Conduct call reviews and pipeline reviews; give direct, specific feedback on talk tracks, objection handling, and email copy.
• Recruit, interview, and hire Sales Development reps as the team scales.
Strategy, Messaging, and Cross-Functional Alignment
• Partner with the ABM and events teams to translate campaigns and event engagement into targeted outbound sequences.
• Work closely with CBOs to align outbound targeting with active pursuits, whitespace accounts, and named deal lists in North America.
• Own messaging and email copy for outbound sequences, in Tredence's brand voice, and iterate based on open, reply, and meeting-booked rates.
• Bring services-industry and tech/data/AI domain fluency to conversations so first-touch outreach reads as credible and consultative, not generic.
Reporting and Systems
• Own reporting and forecasting against the $5-6M annual revenue target: activity volume, meetings booked (self and team), and meeting-to-opportunity conversion.
• Track personal and per-rep attainment against the 5-meetings-per-month quota; flag shortfalls early.
• Maintain clean, accurate data hygiene in the CRM and sales engagement platform.
• Present pipeline health, team performance, and process improvements to the Head of Demand Marketing on a regular cadence.
EXPERIENCE REQUIRED
• Core experience: Minimum 13–14 years of experience in an SDR, BDR, or Inside Sales role, including experience leading or managing a team.
• Deal size: Proven track record of sourcing and influencing pipeline that converted into multi-million-dollar Annual Contract Value (ACV) deals.
• Account profile: Experience selling into or supporting sales into large corporate / enterprise accounts, not SMB.
• Industry: Background in the services industry, ideally within technology, data engineering, analytics, or AI/ML consulting; direct experience selling data and AI services is strongly preferred.
• Geography: Experience working North American enterprise accounts specifically; comfortable owning a single-geography number rather than a global blended target.
• Scale-up experience: Demonstrated success building or scaling an SDR function, not only executing within an existing one.
SKILLS REQUIRED
• Tools: Hands-on expertise with sales engagement and CRM platforms, specifically Outreach, Salesloft, and HubSpot (or direct equivalents such as Salesforce, Groove, or Apollo).
• Written communication: Excellent written communication; able to write sharp, concise outbound email copy that gets replies from senior buyers.
• Verbal communication: Strong verbal communication and cold/warm calling skills, with confidence engaging VP- and C-level stakeholders.
• Analytical rigor: Data-driven approach to pipeline management: comfortable working with conversion metrics, funnel math, and forecasting.
• People leadership: Team leadership, coaching, and talent development skills, with experience managing performance against quota.
• Collaboration: Ability to work cross-functionally with marketing, sales, and account leadership in a fast-moving environment.
EDUCATION
• Bachelor's degree required.
• MBA or equivalent postgraduate business qualification preferred, but not mandatory for candidates with strong demonstrated results.

Work arrangement
Hybrid