Account Director, Social & Content

At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if you’re ready to do the best work of your career while having fun, then read on.
We are always looking for high-energy, ambitious, and genuine people to join Rethink.
Rethinkers are people who are interested and interesting, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by.
Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.
The Director, Social & Content is responsible for leading the overarching social channel oversight, strategy, and content delivery across brands in English. They will champion high-standard execution across major platforms (Meta, Instagram, YouTube, TikTok, X), direct agency integration, and align brand social strategy with reveals and Canadian cultural moments.
The Opportunity
Strategic Social Leadership & Channel Oversight
Direct comprehensive social strategy and channel management across all brand handles in EN and FR, including Meta, Instagram, YouTube, TikTok, and X.
Oversee alignment with U.S. and Global content calendars, strategically layering in Canadian-specific programs, reveals, and events.
Direct paid social strategy to boost high-performing organic content and maximize reach across campaign priority periods.
Escalate concerns to communications and public relations to manage risk across social channels.
Agency Integration & PR Alignment
Drive agency integration across partner agencies, and Rethink ensuring seamless content workflows and cross-agency alignment.
Work in close partnership with PR/Comms counterparts to align earned media strategies with organic social amplification.
Serve as trusted advisor to senior marketing and communications stakeholders.
Support Best-in-Class Work & Event Activation
Act as a content springboard, elevating ideas using the CRAFTS framework.
Guide social amplification strategies for major sponsorships and events.
Oversee overall account budget control, staffing resources across Toronto and Montreal, and account health.
Nurture & Support High-Performing Teams
Mentor and motivate a multi-office social team in Toronto and Montreal by creating a psychologically safe environment that fosters growth and inspiration.
Conduct annual platform audits, set team benchmarks, and continuously evolve agency best practices.
What you’ll bring:
7+ years of social media, strategy, and content leadership experience within an agency or major client brand.
Proven experience managing multi-brand portfolios and cross-office creative teams.
Strong understanding of bilingual social deployment and Quebec market nuances (mandatory for Montreal candidates).
Exceptional client presentation and strategic narrative capabilities.
For Montreal candidates: Native fluency in French and English with deep knowledge of Quebec culture.
The Benefits
Competitive compensation and benefits, including added mental health benefits
Variety of employee perks
Great work culture
No client meeting Mondays
Hybrid work environment
Access to Rethink’s national DE&I committee and working groups
Growth and training opportunities
Location: 720 King St. Toronto, ON
Salary: $110K+, pending experience
We truly appreciate everyone’s interest but only those selected for an interview will be contacted.
Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.

Employment type
Full-Time

Work arrangement
No