Strategy & Marketing Coordinator (Health & Wellness)

We are hiring on behalf of a sound healing business. We're proud to share that they are thriving and their social media channel operations running smoothly under a dedicated AssistWorld associate.
With this, they are expanding their digital ecosystem. We are looking for an analytical, creative, and proactive Strategy & Marketing Coordinator to help launch and scale our new digital initiatives.
This will include supporting virtual training programs, online offerings, and a brand-new website membership portal.
You will work directly on cross-channel marketing strategies, funnel optimization, and membership growth to bridge our core offerings with our new digital platforms.
Key Responsibilities
Digital Strategy & Funnels: Develop and execute marketing plans to launch virtual training programs and grow subscriber retention for the new website membership portal.
Campaign & Content Coordination: Work alongside our Social Media Strategist to align promotional campaigns, email marketing, and landing pages with overall business goals.
Email & Lifecycle Marketing: Plan, write, and deploy targeted email sequences, launch flows, and subscriber retention communications.
Website & Portal Optimization: Oversee the customer journey across the membership portal and online store, focusing on conversions and user experience.
Performance & Growth Tracking: Monitor marketing funnel metrics, portal membership growth, and engagement performance to continually refine our strategy.
Trend & Market Analysis: Stay plugged into the health, wellness, mindfulness, and online education spaces to keep our product positioning authentic and competitive.
Requirements
Proven experience in marketing coordination, digital strategy, or growth marketing, ideally within the wellness, e-learning, or subscription space.
Strong grasp of email marketing, sales funnels, and membership portal growth mechanics.
Excellent written and verbal command of English.
Solid organizational skills with the ability to manage multiple digital product launches simultaneously.
Comfortable analyzing conversion data and translating insights into strategy.
Bonus Skills
Hands-on experience with membership platforms (e.g., Kajabi, Teachable, WordPress/MemberPress).
Personal passion for or experience in health, wellness, mindfulness, or sound healing.

Work arrangement
Yes