Sales Manager Beverage

Company Description Herbal Chakra Private Limited is a growing beverage company focused on developing and delivering quality herbal and wellness drinks to a wide range of consumers. The organization emphasizes natural ingredients, consistent product quality, and customer satisfaction across its portfolio. As the company expands its market presence, it is building strong relationships with distributors, retailers, and hospitality partners. Joining Herbal Chakra Private Limited offers the opportunity to contribute to a dynamic, growth-oriented environment in the beverage industry.
Role Description The Sales Manager – Beverage will oversee sales operations, channel development, and account management for the beverage portfolio in Chandigarh. This is a full-time, on-site role that involves leading the local sales team, setting sales targets, and monitoring performance to achieve revenue and distribution goals. The role includes identifying new business opportunities, managing relationships with distributors and key retail/HoReCa partners, and ensuring effective execution of promotions and trade marketing activities. The Sales Manager will analyze market trends, track competitor activities, provide regular sales reports, and collaborate with marketing and operations to support product launches and optimize supply. This role also requires regular field visits, coaching team members, and maintaining high standards of customer service and brand representation.
Qualifications
Proven experience in beverage or FMCG sales management, including territory handling and team leadership.
Strong skills in business development, account management, and channel sales within retail and HoReCa segments.
Ability to analyze sales data, prepare forecasts, and develop action plans to meet revenue and distribution targets.
Excellent communication, negotiation, and relationship-building skills with internal teams and external partners.
Solid understanding of trade marketing, in-store execution, and promotional activities in the beverage sector.
Experience mentoring and managing sales representatives, including performance tracking and field coaching.
Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent qualification is an advantage.
Comfort working on-site in Chandigarh, with willingness to travel within the region for client and market visits.
Proficiency in basic office and sales tools (e.g., spreadsheets, CRM or sales reporting software).

Work arrangement
No