Youtube Growth Head

About Traya Health
Traya is a science-backed hair and wellness brand solving hair loss through a holistic, three-science approach — combining dermatology, Ayurveda, and nutrition. As we scale both our digital presence and our offline clinic network, video has become one of our most powerful engines for education, trust, and discovery. We're looking for someone who lives and breathes YouTube to own and accelerate that engine.
About the Role
YouTube is not just a content platform for us — it's a discovery system. This role exists to make Traya win on both of YouTube's engines: search and suggested. You'll own the strategy and execution behind videos that compound over time and videos engineered to be recommended, while extending our reach into Google results and AI-driven discovery surfaces.
What You'll Do
Own YouTube growth across Traya's channel(s) — strategy, planning, packaging, and performance
Master the two engines of YouTube discovery — search and suggested — and build a content mix designed to win each
Design for the metrics that drive the algorithm: click-through rate, retention, and viewer satisfaction
Build evergreen, search-led video content that compounds, alongside content engineered for recommendations
Leverage YouTube's role in Google search results and AI-driven discovery to extend organic reach beyond the platform
Bring a strong point of view on packaging and storytelling — titles, thumbnails, hooks, and narrative structure — not just keyword optimisation
Work closely with creative, brand, and performance teams to translate insights into repeatable content playbooks
Track, analyse, and report on channel performance, turning data into sharper creative decisions
What We're Looking For
Hands-on YouTube experience — you've grown a channel or run YouTube content and understand, from experience, why videos win or stall
A confident grasp of YouTube SEO, packaging, and retention mechanics
An understanding of how YouTube connects to broader search and AI-powered discovery
Strong creative judgment paired with genuine comfort with data
An ownership mindset and comfort working across multiple accounts or channels
Comfort using AI tools to work faster — our team will help you level up
Good to Have
7+ years of experience in D2C, health, wellness, or education-led content categories
Familiarity with tools like TubeBuddy, vidIQ, or YouTube Studio analytics at depth
Basic understanding of video production workflows (scripting, editing collaboration)
Why Join Traya
Own a high-impact growth channel at a fast-scaling D2C brand
Work directly with a team that treats content as a science, not a lottery
Real room to experiment, fail fast, and build playbooks from scratch

Work arrangement
No