Senior Cloud Marketing Manager

Job Summary
The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services.
The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.
This is a hybrid role requiring three days a week in the office to either San Jose, CA or Seattle, WA.
Key Responsibilities
Strategy & Planning
Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.
Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services.
Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.
Marketing partnership development to open up new co-marketing opportunities with the partners.
Stakeholder & Relationship Leadership
Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.
Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews.
Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.
Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.
Team Leadership & Management
Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.
Program Governance & Executive Reporting
Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.
Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
Ensure all partner programs meet contractual requirements and deliver measurable ROI.
Cross‑Functional Collaboration
Work closely with:
Hyperscaler Partner Marketing, Partnership Development, and Product Group
Marketing centers of excellence (digital, events, paid media, content, MRA)
NetApp sales, alliance, and field marketing teams
Operations and finance teams for budget, tracking, and compliance
And collaborate to:
Execute co-marketing programs
Optimize campaign performance
Track KPIs and report impact
Influence internal and external stakeholders to advance hyperscaler strategy
Key Performance Indicators
NetApp KPIs
Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
MQL & SQL creation and opportunity progression
Amount of MDF received from the partners
Engagement contribution from marketing investments (MDF + NetApp budget)
Hyperscaler seller engagement and activation
Program execution quality (on time, on budget, fully tracked)
Marketing contribution to revenue across Cloud services
Deliverables
Annual and quarterly marketing plan
Budget and investment plan
KPI dashboards and executive reporting
Seller and partner engagement plans
Program performance and ROI reporting
Marketing calendar and stakeholder communications
Cross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams)
Skills & Competencies
Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics
Strategic marketing expertise and strong business acumen
Exceptional communication, organization, and collaboration skills
Ability to influence across a diverse, global organization at multiple levels
Strong relationship management and expectation‑setting abilities
Analytical mindset—ability to measure, test, iterate, and optimize
Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace)
Bias for action and ability to operate autonomously while managing cross‑functional stakeholders
Who They Work With
Who They Work With
Internal:
Hyperscaler Sales Ops
Hyperscaler Specialists / CSAs / CSM leadership
1P/3P Product Management
Field & Geo Marketing
ACMS, CMS, SEM teammates
CoEs (Digital, Content, Paid, Events)
Finance, Ops
External:
Hyperscaler partner and GTM teams
Marketplace, Partner, and Sales organizations
Vendors/Agencies
How They Work With Stakeholders
Coordinate marketing activities end‑to‑end
Engage CoEs for execution excellence
Communicate progress and insights to all levels of NetApp and partner stakeholders
Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams
Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance
Business Objectives
Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services
Accelerate pipeline and expand customer opportunity creation
Strengthen our strategic Cloud partnerships
Increase Cloud seller and partner engagement with NetApp solutions
Improve marketing ROI through measurable, data‑driven programs
Compensation:
The target salary range for this position is 170,000 - 200,000 USD. The salary