Brand Manager

Brand Manager, New Category Launch
Native by Urban Company | Brand Marketing
About Native
Native is Urban Company's home-tech brand. We build products like smart locks and water purifiers that remove everyday friction from Indian homes. We're now entering a new category, and we need someone to build it from zero.
About the Role
We're hiring a Brand Manager to own the brand marketing charter for the new category end-to-end. That covers pre-launch positioning, the launch itself, GTM, and the always-on hygiene marketing that sustains growth after launch.
This isn't a role where you inherit a playbook. You'll write it. You'll decide how Native shows up in a category where it has no history yet, and every touchpoint a consumer meets will carry your fingerprints: the launch film, the Amazon PDP, the creator reviews, the search ad.
We're looking for someone who can build a brand from a blank page and also sweat the details that decide whether a product actually sells.
What You'll Own
Consumer Research & Experience
Lead consumer and category research (usage and attitudes, purchase barriers and triggers, competitor audits) to shape positioning and communication.
Map the end-to-end consumer journey, from discovery and purchase to installation and service, and partner with product and CX to close brand-experience gaps.
Mine reviews, ratings, NPS, and customer feedback to sharpen claims and prioritise fixes.
Positioning & Narrative
Define the category positioning and messaging, from the hero claim down to feature benefits.
Partner with product to keep every claim substantiated and compliant.
Launch & GTM
Own the launch plan: pre-launch seeding, launch moment, and sustain phase.
Brief and manage agencies on the launch film, key visuals, and campaign assets.
Growth Partnership
Work with GTM and growth teams on acquisition, retention, and LTV levers, including cross-sell into the Native and UC customer base.
Build funnel-specific communication so brand and performance messaging work as one system.
Lead brand efforts for key business moments like sales and festive season.
Hygiene & Always-On
Own PDPs, A+ content, listing imagery, and review strategy across marketplaces and D2C.
Run an always-on content engine on Instagram and YouTube.
Build a creator programme with tight, compliant briefs.
Performance & Insights
Track brand health metrics (awareness, share of voice) alongside performance metrics (CAC, conversion, ratings).
Read the funnel with growth and run a fast test-and-learn rhythm.
What We're Looking For
Must-haves
2–4 years in brand marketing at a consumer durables, D2C, or consumer tech brand.
Hands-on experience with at least one product or category launch.
Comfort running consumer research and turning insight into action.
Strong grasp of marketplace hygiene and what makes a PDP convert.
Experience working with growth or performance teams, with a clear sense of how brand work moves CAC and conversion.
Bachelor's degree or equivalent in Marketing
3+ years' brand management or marketing experience
Experience managing agencies and creators.
High ownership in ambiguous, multi-stakeholder setups.
Nice-to-haves
Background in high-consideration categories like appliances or electronics.
Familiarity with ASCI and BIS compliance.
Sharp visual and copy instincts.
Fluency with AI tools.

Work arrangement
No