Marketing Coordinator LATAM

Why Verifone
For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.
Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.
Verifone is proudly an in-office work culture as we see immense benefits to career development and business results from our colleagues being physically co-located. Currently, we do allow a hybrid work schedule but we regularly revisit our attendance policy.
What's Exciting About the Role
We are looking for a Marketing Coordinator, LATAM to support the development and execution of regional marketing initiatives across digital, social media, content, email marketing, integrated campaigns, events, and marketing operations.
This is a hands-on role for a proactive, highly organized, and detail-oriented marketer who can connect global marketing strategy, LATAM market needs, and business priorities and turn them into high-quality execution. The ideal candidate is someone who takes ownership, understands the objective behind each initiative, brings ideas to the table, manages multiple projects and stakeholders effectively, and ensures work is delivered on time, accurately, and to a high standard.
This person will work closely with Sales, Product Marketing, Global Marketing, agencies, partners, vendors, Finance, Procurement, and other internal stakeholders to strengthen Verifone’s presence across LATAM and support brand awareness, customer engagement, demand generation, and business growth.
Key Responsibilities
Digital Marketing & Social Media
Execute and continuously evolve the LATAM social media strategy across LinkedIn, Instagram, and other relevant channels.
Own the regional social media calendar, ensuring a consistent, relevant, and engaging presence.
Stay on top of social media trends, formats, industry conversations, and relevant topics and identify opportunities to increase engagement and visibility.
Understand LATAM business and communication priorities and translate them into relevant social media opportunities.
Partner with Global Marketing to align with global campaigns, themes, messaging, and content priorities while identifying what should be adapted for LATAM.
Identify local opportunities around customer stories, product use cases, launches, events, industry trends, executive insights, and market developments.
Coordinate content creation, localization, approvals, and publishing with internal teams and external partners.
Monitor social media performance and use insights to improve content, formats, cadence, and engagement.
Ensure all content is accurate, on-brand, well written, and aligned with Verifone’s messaging and visual identity.
Email Marketing
Plan and execute regional email marketing campaigns for customers, prospects, partners, and event audiences.
Coordinate campaign messaging, audiences, creative, localization, testing, deployment, and reporting.
Support email communications for events, campaigns, product initiatives, customer communications, and other regional priorities.
Work with Sales and Marketing teams to ensure email campaigns are aligned with target audiences and business priorities.
Monitor performance, including engagement, click-through rates, conversions, and other relevant KPIs.
Identify opportunities to improve segmentation, messaging, timing, calls to action, and overall campaign performance.
Content & Marketing Communications
Support the development and execution of LATAM content and communication priorities across channels.
Stay close to industry trends, market conversations, social trends, and relevant business topics to identify opportunities for Verifone to participate in the conversation.
Work closely with Global Marketing to understand global content priorities, campaigns, messaging, and communication themes, and determine how they should be adapted for LATAM.
Proactively identify local content opportunities based on business priorities, customer stories, product use cases, events, industry trends, executive insights, and market needs.
Coordinate the development, localization, and adaptation of content across social media, email, website, events, presentations, and other marketing channe