Product Marketing Manager

As a Product Marketing Manager (Sr.) for Filters, you will help identify new growth opportunities in existing and new business channels by understanding the competitive market and individual customer go to market business strategy and merchandising models.
RESPONSIBILITIES
Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives. Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition. Understand and become the expert of the market and competitive landscape to identify growth opportunities.
Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business and product launches to target profitability. Align with key stakeholders to gain consensus. Present analysis and recommendations to Sr. Management for alignment.
Lead cross functional teams to successfully launch new customers and products, working closely with Sales, Controlling, Demand planning, Communications, and Category Management ensuring timelines are met and within budget.
Support developing channel pricing strategies and define market competitive pricing for programs, including price positioning for good / better / best that reaches target profitability and margin requirements. Regularly review and maintain pricing for competitiveness while achieving target profitability.
Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.
Support Trade Marketing in the development and execution of promotions, marketing materials, and product specific sales growth campaigns.
Support planning and executing marketing activities including pull through activities in targeted customer channels to achieve growth targets.
Bachelor’s Degree required
3+ years of experience in a product marketing role, preferably in the automotive aftermarket industry
Proven experience developing and executing go-to-market (GtM) strategies for products and programs
Preferred: Experience with rotating machines (Starters, Alternators & AC Compressors) combined with strong market insight needed to develop and execute effective go-to-market strategies
Strong financial acumen
Proven ability to define, develop, and communicate/execute strategic marketing plans
Excellent verbal and written communication skills
Entrepreneurial mindset and drive, results orientation
Ability to work with and lead diverse groups to task completion
Proficient knowledge Microsoft Excel & PowerPoint
Being able to travel 20-30%
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

Employment type
Full-time

Work arrangement
Hybrid