Graphic Designer Marketing Assistant

Role Overview
Will support across marketing, content, social media, PR, business
development, research, outreach, and general marketing coordination.
The role is intended to help the team execute consistently, stay organized, identify growth
opportunities, and support Stacey and management with day-to-day marketing and business
development activities.
Core Roles & Responsibilities
1. Social Media & Content
• Create and maintain the social media/content calendar.
• Coordinate and schedule approved content across Meta, Pinterest, YouTube, LinkedIn,
and other relevant platforms.
• Assist with social media engagement and follower growth.
• Repurpose existing content across multiple channels.
• Organize and maintain digital content and brand assets.
2. Off-Site SEO & Visibility
• Focus primarily on off-site SEO opportunities that can improve companies authority,
discoverability, and backlink profile.
• Research relevant websites, publications, blogs, directories, and other credible sources
where company or Stacey can be featured, quoted, listed, or contribute content.
• Identify article submission, guest contribution, expert commentary, and backlink
opportunities.
• Research what people are discussing across Google, Reddit, Substack, social media, and
relevant communities to identify topics company should engage with or create content
around.
• Support outreach and follow-up related to off-site SEO and backlink opportunities.
• Assist with occasional website content research or blog support when needed, but this
will not be the primary focus of the role.
3. PR, Podcasts & Founder Visibility
• Research PR opportunities and assist with press outreach.
• Support press release development and media coordination.
• Research and conduct outreach to relevant podcasts.
• Identify potential interview guests for Stacey.
• Research speaking opportunities, panels, conferences, and industry events.
4. Brand Collaborations & Partnerships
• Identify complementary brands for potential collaborations.
• Research collaboration concepts and opportunities.
• Conduct approved outreach and follow-up with potential partners.
5. B2B Sales Support
• Build and maintain prospect lists for dermatologists, medspas, aesthetic practices, and
other professional accounts.
• Research decision-makers and contact information.
• Support LinkedIn and other B2B outreach.
• Assist with follow-up and appointment setting for Stacey and the sales team.
• Maintain CRM records and sales activity.
6. Marketing & Campaign Support
• Assist with building, organizing, and managing marketing campaigns.
• Support Meta, Google, Pinterest, and other advertising efforts.
• Help coordinate campaign creative, copy, links, and launch dates.
• Maintain UTM tracking and attribution as needed.
• Assist with periodic KPI and campaign performance reporting.
7. Graphic Design & Creative Support
• Assist with basic graphic design for social media, print materials, brochures, flyers,
product cards, presentations, and other marketing assets.
• Adapt and resize existing creative as needed.
8. AI Training & Application
• Complete the X100 AI course.
• Identify useful AI tools and workflows that can improve productivity, research, content
creation, organization, and marketing execution.
• Help implement approved AI processes into day-to-day work.

Work arrangement
Yes