Woodward Copper Marketing Coordinator

Copper Mountain Resort is a vacation destination located 75 miles west of Denver, Colorado in the heart of the Rocky Mountains. Three vibrant, pedestrian-friendly village areas host lodging, retail outlets, restaurants, bars, and family activities. During the winter months, Copper's world-class terrain offers skiing and riding for all ages and abilities. Each summer, the mountain transforms into a playground for hikers, mountain bikers, and anyone seeking a genuine Colorado experience. Copper Mountain Resort is also home to Woodward Copper action-sports camps, programs, and training facility.
Job Title: Woodward Copper Marketing Coordinator
Job Status: Year Round Full Time
Compensation and Benefits:
Compensation: Proposed hiring rate of $2,222.46 to $2,330.77+ biweekly amount, actual pay will be adjusted based on experience.
Benefits: This position is eligible to enroll in company subsidized medical, dental, vision, flexible spending, HSA, life/disability options; season pass for employees/dependents and privileges at several other resorts. Several discount programs (i.e. food & beverage, retail/rental, tickets, etc.) also available.
Job Summary:
The Woodward Marketing Coordinator is a key member of the marketing team. This self-motivated individual is responsible for overseeing industry-leading photo and video content, and the overall storytelling, consistent with the Woodward Copper and Copper Mountain voice and branding to enhance the efforts of the marketing team and the resort as a whole. Along with content oversight, the Woodward Marketing Coordinator will be responsible for managing all of Woodward Copper’s photo and video assets, website, email communications, and social pages.
The Woodward Marketing Coordinator is responsible for the selection, management, and oversight of the Woodward Copper ambassador program. This person works directly with the Copper marketing and Woodward teams to determine content needs and works with cross-departmental team members to fulfill those needs.
The Woodward Marketing Coordinator will promote Woodward Copper at live shows and events at Copper as well as off-site. This team member aims to expand Woodward Copper audience and maximize revenue. The Woodward Marketing Coordinator is passionate about skillfully articulating all aspects of resort life and marketing that content to an evolving consumer.
Essential Duties and Responsibilities:
Woodward Copper Marketing:
Work directly with the Sr. Marketing Manager and collaborate with the greater Marketing, Events, and Woodward Copper teams to support the promotion of Woodward Copper parks, the Barn, summer camp, and overall brand.
Maintain working knowledge of Woodward Copper’s business and operations.
Be an expert in the Woodward Copper and Copper brand, voice, and visual guidelines.
Staff on- and off-site events to promote Woodward as needed.
Social Media:
Manage Woodward Copper’s social media channels, including Instagram, Facebook, and contributions to YouTube.
Working with the Sr. Marketing Manager, develop monthly content plans in support of Woodward Copper’s brand, events, and business goals.
Drive the creation and publishing of content.
Lead community management; monitor and respond to comments and DMs.
Monitor and tap into trends, athletes/creators, and major moments among Woodward Copper’s core audiences.
Monitor social analytics and implement learnings to optimize channel performance.
Email:
Working with the Sr. Marketing Manager, develop monthly CRM plans in support of Woodward Copper’s brand, events, and business goals.
Prepare bi-weekly e-newsletters, targeted email campaigns, and automated email campaign content. Design graphic elements using Photoshop as needed, write copy, and build all email components. Working with the Marketing Manager, ensure accuracy of all links, logos, subject lines, body content, etc. and timely delivery to Woodward audiences.
Website:
Consistently maintain content on Woodward Copper’s web pages. Regularly audit webpages for accuracy, communicate with cross-departmental team members to gather and update information, and publish updates in a timely manner.
Prepare fresh content elements to support marketing initiatives, such as hero images, video embeds, etc.
Creative Asset Management:
Drive storytelling for the Woodward Copper brand and business through professional quality video and photo content.
Manage the Woodward Copper ambassador program and model roster. Identify, select, and build relationships with athletes/photographers/video creators to provide video and photo content for Woodward Copper’s channels. Manage each partnership, ensure all deliverables are met, and publish content in accordance with brand standards.
Manage daily photo and video requests both internally and externally; maintain working knowledge of new and existing assets to fulfill requests quickly and to the highest quality standards.
Maintain photo and video content on the business’s Digital Asset Management system, uphold naming/filing/tagging standards, and organize backups of RAW and working files.
Manage the timely delivery, organization, and publication of content from all external photographers/videographers.
Capture professional quality photos and videos in support of the Woodward Copper business.
Organize photo/video shoots for marketing purposes, from athlete appearances and snow messaging to events and activities.
Assist with snowfall content capture for the resort.
Prepare professional quality videos for Woodward Copper advertising.
Manage seasonal shot lists and ensure all stakeholder expectations are met.
Content Team Support:
Support the Copper Social Media Coordinator, Videographer, and Marketing Manager with content capture and editing for Copper events, brand, snow, athletes, and other photos/video shoots as needed.
Contribute creative ideation and collaboration with the entire marketing team.
Oversee the summer Woodward Content Coordinator (summer seasonal employee) during Woodward Summer Camp. Build seasonal, weekly, and daily shot-lists and ensure fulfillment of all content needs. Supervise the Coordinator’s daily schedule and ensure their presence at all necessary Woodward Camp experiences. Guide in photo/video direction and provides feedback to help this person meet Woodward brand standards and be accountable to the needs of Woodward Camp stakeholders, including parents, pro athletes, marketing team members, park crew, and others.
Skills & Attributes:
Ability to capture and edit professional quality photo and video
Ability to work with basic photo editing and design software for marketing purposes
Weekly schedule covers weekends; must be able to capture events as they are occurring
Other Duties as Assigned:
This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of POWDR-Copper, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.
Functions as an ambassador of Copper Mountain, modeling and sharing the Copper “culture” with our guests and employees. Upholds the most professional image. Continually strives to exceed our guest’s expectations and create memories for our guests and staff.
All salaried team members are expected to participate in the company’s Front Line Assist program to assist in operations as needed, as well as to participate in Leadership events such as meetings, required trainings, and participating in employee dinners/events
Supervisory Responsibilities:
Oversees the summer Woodward Content Coordinator (summer seasonal employee). Builds seasonal, weekly, and daily shot-lists and ensures fulfillment of all content needs. Supervises the Coordinator’s daily schedule and ensures his/her presence at all necessary Woodward Camp experiences. Guides in photo/video direction and provides feedback to help this person meet Woodward brand standards and be accountable to the needs of Woodward Camp stakeholders, including parents, pro athletes, marketing team members, park crew, and others.
Personal Attributes:
Strong creative background, understands the fundamentals of marketing, and is passionate about bringing creative ideas to life across a variety of digital marketing media.
Passionate about the action sports industry and the Woodward brand.
Confident communicator who can build relationships with professional athletes, speak the language of Woodward’s core audiences, tap into the culture, and connect with the people creating it.
Team player who is ready to lean in where needed on all Copper Mountain Resort business needs
Self-starter with the ability to work on multiple projects with little or no oversight, solve problems independently, and produce quality work on time.
Possess expert skiing or riding ability, allowing them to create content that highlights all aspects of the mountain.
Commitment to guest and employee satisfaction.
Ability to work as a member of a team and understand the dynamic nature of a team environment
Strong attention to detail, organizational and time management