Marketing Business Development Executive

Marketing Business Development Executive
Experience: 1+ Year
Location: Mumbai / Bengaluru
Employment Type: Full-Time
Salary: 3,60,000 PA
About the Role
We are looking for a proactive and target-oriented Marketing Business Development Executive who can identify potential brands, connect with decision-makers, build strong business relationships, and bring new brands onboard for influencer marketing campaigns.
The ideal candidate should be comfortable with brand research, lead generation, cold outreach, follow-ups, maintaining databases, and converting leads into business opportunities.
Key Responsibilities
Research and identify brands, companies, and potential clients that could benefit from influencer marketing.
Find the right marketing, brand, PR, social media, and digital decision-makers within companies.
Build and maintain a structured database of potential brands and prospects.
Reach out to brands through email, LinkedIn, calls, WhatsApp, and other relevant channels.
Introduce our agency and understand the brand's marketing requirements.
Generate qualified leads and consistently build the sales pipeline.
Follow up with prospective clients and move conversations towards meetings and business opportunities.
Coordinate with the internal team to prepare relevant proposals, decks, influencer recommendations, and campaign solutions.
Maintain regular communication with existing leads and ensure opportunities are not missed.
Keep the CRM/database updated with lead status, communication history, requirements, follow-up dates, and outcomes.
Share daily updates and reports on leads researched, brands contacted, follow-ups, meetings, and opportunities generated.
Track industry trends, brand campaigns, product launches, and marketing activities to identify potential business opportunities.
Work towards bringing new brands and revenue to the company.
What We're Looking For
1+ year of experience in Business Development, Sales, Marketing, Client Servicing, Influencer Marketing, Digital Marketing, or a related field.
Good understanding of lead generation and outbound sales.
Ability to independently research and identify potential brands and decision-makers.
Strong communication and interpersonal skills.
Comfortable with cold calling, cold emailing, LinkedIn outreach, and follow-ups.
Good Google Sheets/Excel skills and ability to maintain organized databases.
Strong follow-up skills and persistence.
Ability to understand client requirements and communicate solutions effectively.
Self-driven, proactive, and comfortable working with targets.
Interest in social media, influencer marketing, advertising, and digital marketing will be an advantage.

Work arrangement
Hybrid