Performance Marketing Associate

Marketing
Work Timings: 10:15 AM – 7:15 PM
Working Days: 5 Days a Week — Because Great Work Doesn’t Need 6 Days
Work Mode: 100% Work from Office
Location: Andheri, Mumbai
About the role
As a Performance Marketing Associate, you will support the planning, execution, optimisation, and analysis of paid digital campaigns across platforms such as Google Ads and Meta Ads.
This role is ideal for someone with hands-on performance marketing experience who enjoys working with data, experimenting with campaigns, and improving ROI through continuous optimisation.
What you'll do
Campaign Management
Plan, execute, monitor, and optimise paid campaigns across Google Ads and Meta Ads.
Track campaign performance and make data-driven changes to improve leads, conversions, CPL, and ROI.
Support campaign setup, audience targeting, budget allocation, and ongoing optimisation.
Performance Analysis
Monitor key metrics including CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
Analyse campaign and funnel performance to identify opportunities for improvement.
Prepare regular performance reports with clear insights and recommendations.
Market & Audience Research
Research audiences, competitors, market trends, and customer behaviour.
Identify new targeting opportunities, campaign ideas, and optimisation strategies.
Support the development of performance marketing strategies aligned with business objectives.
Ad Copy & Creative Collaboration
Write engaging and platform-specific ad copy while maintaining brand consistency.
Work closely with creative teams on ad concepts, messaging, formats, and campaign creatives.
Use campaign performance data to recommend creative improvements and testing opportunities.
Team Collaboration
Collaborate with marketing, creative, content, and other cross-functional teams.
Share campaign insights and contribute towards achieving overall marketing and business goals.
Who You Are
Must Have
1–2 years of full-time experience in Performance Marketing.
Hands-on experience with Google Ads and Meta Ads.
Strong understanding of metrics such as CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
Proficiency in Google Sheets and MS Excel, including Pivot Tables, VLOOKUP, and basic formulas.
Strong analytical and problem-solving skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
Should Have
Good understanding of audience targeting, campaign optimisation, and conversion funnels.
Ability to interpret campaign data and translate it into actionable insights.
Strong communication and stakeholder coordination skills.
Nice to Have
Previous experience in the EdTech/Education industry.
Experience creating clear performance reports and presentations.
A creative and experimental mindset with an interest in testing new campaign strategies.

Work arrangement
No