School Marketing Consultant (1099 Contractor)

Marketing Consultant (1099 Contractor)
CILA – Colorado International Language Academy
Position Overview
Colorado International Language Academy (CILA) is seeking an experienced, creative, and strategic Marketing Consultant to develop and implement a comprehensive marketing strategy that strengthens CILA's visibility, brand, enrollment pipeline, and connection with families and the broader community.
Working in partnership with CILA's administration and school board, the consultant will evaluate CILA's current marketing efforts and develop a practical, sustainable marketing plan that reflects the school's mission, unique language-immersion model, and value to students and families.
This is a 1099 independent contractor position with flexibility in how and when the work is performed. The ideal candidate is both a strategic thinker and a hands-on marketer who can develop a plan and then help execute it.
Key Responsibilities
1. Develop a Comprehensive Marketing Strategy
Conduct an assessment of CILA's current marketing, branding, communications, website, and social media presence.
Identify opportunities to strengthen CILA's visibility and differentiate the school from other educational options.
Develop a comprehensive annual marketing plan with clear goals, target audiences, strategies, priorities, timelines, and measures of success.
Develop recommendations for allocating marketing resources and budget effectively.
Establish key performance indicators (KPIs) to measure marketing reach, engagement, inquiries, applications, and enrollment.
Develop a marketing calendar aligned with the school year, enrollment cycle, key events, and community activities.
2. Website Strategy & Revamp
Evaluate CILA's existing website for content, design, usability, accessibility, search engine optimization (SEO), and effectiveness in communicating CILA's value proposition.
Develop recommendations for a website redesign or significant refresh.
Improve website content and organization to make it easy for prospective families to understand:
CILA's mission and educational model
Language-learning opportunities
Student experience
Academic programs
School culture and community
Enrollment and admissions process
Why families should choose CILA
Ensure the website effectively converts visitors into inquiries and prospective families.
Coordinate with website developers/designers as needed and/or perform appropriate updates directly.
3. Social Media Strategy & Management
Assess CILA's current social media presence and identify opportunities for improvement.
Develop a social media strategy appropriate for CILA's target audiences.
Establish a consistent content calendar and posting schedule.
Create or coordinate engaging content highlighting:
Student learning and accomplishments
Language and cultural experiences
Classroom activities
Teachers and staff
School events
Family and community engagement
Enrollment opportunities
Recommend appropriate platforms and strategies for reaching current and prospective families.
Monitor engagement and use performance data to refine the strategy.
4. Brand & Messaging
Evaluate CILA's current branding and messaging for consistency and effectiveness.
Clarify CILA's unique value proposition and key messages for prospective families.
Develop consistent messaging that can be used across the website, social media, print materials, presentations, and other communications.
Recommend improvements to visual identity, photography, graphics, and other brand elements as appropriate.
Develop messaging that effectively communicates the benefits of language learning and cultural exposure.
5. Enrollment & Community Outreach
Develop marketing strategies designed to increase awareness, inquiries, applications, and enrollment.
Identify opportunities to reach prospective families through digital marketing, community partnerships, events, referrals, and other channels.
Recommend strategies for maintaining relationships with prospective families throughout the enrollment process.
Explore opportunities to increase CILA's presence within the local community.
Help identify and leverage partnerships with community organizations, businesses, cultural organizations, and other potential partners.
6. Content Development
Develop or coordinate compelling marketing content, including:
Website copy
Social media posts
Email campaigns
Digital and print marketing materials
Newsletters
Promotional materials
Enrollment communications
Establish recommendations and templates that allow CILA staff to maintain consistent communications after the engagement ends.
7. Analytics & Continuous Improvement
Establish appropriate tools and processes for tracking marketing performance.
Monitor website traffic, social media engagement, inquiries, campaign performance, and other relevant metrics.
Provide regular reports to administration regarding progress and results.
Use data and audience feedback to continually refine marketing strategies.
Initial Deliverables
During the initial engagement, the consultant is expected to produce:
Current-State Marketing Assessment
An evaluation of CILA's current marketing, website, social media, branding, communications, and outreach efforts.
Comprehensive Marketing Plan
A prioritized strategy covering approximately 12 months, including goals, target audiences, strategies, tactics, timelines, and measures of success.
Website Improvement Plan
Recommendations for website structure, content, design, SEO, functionality, and conversion of prospective families.
Social Media Strategy & Content Calendar
Recommended platforms, content strategy, posting cadence, and initial content calendar.

Employment type
Full-Time

Work arrangement
No