Senior Content Writer

Experience: 4-5 years
Location: Mumbai
Function: Marketing & Communications
About the role
We’re looking for a strong, curious and creatively driven Content Writer to join the GNC India marketing team.
This role is at the heart of how the brand communicates, from the words consumers see on their screens to the scripts, campaigns and ideas that bring our products to life.
You’ll work closely with the brand, creative, social and marketing teams to develop communication that is strategic, culturally relevant, creatively distinctive and rooted in the science of wellness and nutrition.
What you'll do
Develop creative copy and communication across GNC India’s brand and marketing channels.
Write advertising copy across digital, social, performance and campaign platforms.
Create engaging social media copies that are relevant to culture, consumers and the brand.
Write video scripts for social, digital campaigns, product films, explainers and creator-led content.
Develop communication for product launches, campaigns, activations and brand initiatives.
Own copy across consumer touchpoints- from campaign messaging to product communication and other brand-facing content.
Translate complex product and nutritional science into simple, engaging and consumer-friendly communication.
Collaborate with designers, marketers, creators and other stakeholders to turn briefs into strong creative work.
Maintain consistency in GNC’s tone of voice and brand language across all communication.
Stay curious about consumer behaviour, culture, wellness, fitness, nutrition and emerging content trends.
What we're looking for
4–5 years of professional experience in content writing/copywriting, preferably in a brand, agency or consumer-facing environment.
Excellent command of written English and a strong understanding of copy, storytelling and communication.
Ability to write across formats- ads, social content, video scripts, campaign copy and brand communication.
Strong understanding of how to adapt communication for different audiences, platforms and stages of the consumer journey.
Ability to take a brief, understand the underlying objective and turn it into clear, compelling creative work.
Strong attention to detail and the ability to manage multiple projects and deadlines.
Someone who is curious, collaborative and comfortable sharing ideas, not just executing briefs.
Brownie points 🌟
Experience working in nutraceuticals, nutrition, wellness, fitness, healthcare or FMCG.
Understanding of nutrition and the science behind supplements and wellness products.
Experience translating scientific/product information into credible but accessible consumer communication.
A strong portfolio of campaigns, advertising, social or branded content.
Why GNC?
You’ll get the opportunity to work on a global wellness brand while helping shape how modern India thinks, talks and learns about wellness.
You’ll work across a wide range of products, audiences and communication formats and have plenty of room to bring your own ideas to the table.
If you’re someone who believes great writing can make people stop, think, feel and eventually act, we’d love to hear from you.

Work arrangement
No