Specialist II, Integrated Retail Marketing

Specialist II, Integrated Retail, Retail Brand, Spain & Portugal
Nike is accelerating its marketplace offense across Spain & Portugal, and this role will play a key role within this transformation. As Specialist, Integrated Retail, Retail Brand, you will execute the plans of how Nike shows up for consumers across the territory, elevate our most important retail destinations, amplify the sport/culture within the retail landscape and bringing innovation, storytelling and creativity to life on the ground.
Who you’ll work with
As Specialist Integrated Retail, Retail Brand you will be part of the Retail Brand team Spain & Portugal, reporting directly into the Manager, Integrated Retail, Retail Brand, Spain & Portugal. In this role you will be based in Barcelona and partner within the territory VM&S and EKIN (product education), Brand Management, Nike Direct and Sales teams. Also, you will work closely with the Geo EMEA Retail Brand, Brand Management, Experience and Brand Creative teams to deliver seasonal sport and lifestyle campaigns that elevate Nike’s brand distinction across Nike Direct stores and wholesale partners.
Who we’re looking for
We are looking for a passionate, innovative and creative brand marketer, that adapt quickly, stay grounded in a growth mindset, and thrive in a dynamic, fast‑moving environment. You will bring a good understanding of the local consumer, as well as local sport/culture and finally, curiosity to always learn the pulse of the local territory. You will bring passion for sport and culture, strong communication skills, and a knack for storytelling that connects authentically with our consumers.
You understand omni-channel retail and know how to adapt global-geo strategies for local our local market. If you’re detail-oriented, collaborative, and energized by creating brand distinction, evoking emotions with our consumers, this role is for you.
The shape of your day‑to‑day work will vary significantly, requiring a collaborative, intuitive style that maximizes both individual and collective thinking. You will need to remain open to diverse expertise and perspectives to apply coherent strategy and unlock new opportunities.
You’ll bring:
Experience in brand or retail marketing.
Ability to manage multiple priorities and stakeholders.
Strong organizational and execution skills.
Innovative & creative thinking and problem-solving.
Understanding of the local marketplace dynamics.
Strong communication skills – Spanish & English required. Portuguese considered as a strong plus.
What you’ll work on
You’ll execute seasonal retail campaigns, consumer activations and amplify sport-culture moments across Nike Direct stores and wholesale partners, ensuring every touchpoint reflects Nike’s brand priorities in sport and sport culture – led by innovation, storytelling, athletes and sport-culture moments, activated with communities and amplified with media, energy and entertainment in close collaboration with the functional teams. You’ll adapt. EMEA strategies for Spain & Portugal, drive territory-led initiatives, and obsess the consumer experience from pinnacle to scale.
Your key responsibilities:
Execute integrated retail marketing strategies across Spain & Portugal.
Adapt EMEA directives and lead territory-originated priorities.
Agile - you could work in different categories such as football, running, lifestyle and beyond.
Innovate and explore new ways to connect with the local youth consumer.
Manage retail programing, EKIN activations & VMS executions.
Support multi-brand campaigns with marketplace partners.
Collaborate with cross-functional teams for flawless execution.
Ensure consumer experience excellence from pinnacle to scale.
NIKE Policy is 3 days per week in the office.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.
No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Applications will be accepted until 6th October. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.