Loyalty Communications Specialist

The purpose of the Loyalty Communications Specialist role at IKEA is to drive meaningful engagement and build long-term relationships with IKEA Family members by delivering relevant, personalized, and value-driven communications that inspire loyalty, deepen brand love, and contribute to increased visitation, conversion, and customer lifetime value.
The role will be responsible for supporting the development and execution of member-exclusive campaigns, content, and omnichannel touchpoints, ensuring communications are aligned with the brand tone of voice and business priorities, while leveraging data insights to optimize performance across email, application, digital platforms, and in-store experiences.
Holds a degree in Marketing, Communications, Business, or a related field, with CRM, Digital Marketing or Loyalty Program Management certifications are a strong advantage.
At least 2-3 years of Loyalty and CRM experience in retail or relevant agency.
Deep motivation to understand customer behaviour and to create meaningful, value-driven experiences that strengthen emotional loyalty. Enjoys building relationships between the brand and its community.
Understanding of loyalty mechanics (e.g., point systems, tiers, rewards, retention drivers) and how loyalty contributes to customer lifetime value.
Proficient in Microsoft Excel, Microsoft PowerPoint, Microsoft Dynamics CRM 365 or any equivalent tool.
Have experience in big data, data cleansing, data management, reports, and dashboards.
Thrives in a collaborative, fast-paced environment and is highly self-motivated to improve both business outcomes and team performance.
Demonstrates strong communication and influencing skills, with the ability to engage stakeholders across functions and countries.

Employment type
Full-time

Work arrangement
No