Growth Marketing Manager

Purpose of the Role
The B2B Demand Gen. Specialist is responsible for designing and executing integrated, multichannel programs that create and accelerate our new net acqusition pipeline across the APAC dental market. You will own demand generation marketing and CRM driven growth, turning data into orchestrated journeys, scoring and nurturing leads, and partnering closely with Sales to improve conversion and velocity.
You’ll maximise our CRM and marketing automation stack (HubSpot as primary), while drawing on broader martech capabilities to deliver personalised, scalable campaigns end-to-end. Demand generation content development for awareness activities and campaigns will also form a large part of your remit.
What You Will Do
1) Demand Generation & Campaigns
Plan and execute integrated B2B campaigns across paid, organic, email, web, and events to drive qualified pipeline and net new logo growth.
Launch product and feature campaigns with unified messaging and consistent branding across all touchpoints.
Continuously optimise channel mix, content, audiences, and creative using a structured test and learn approach.
2) Lifecycle Marketing, Nurture & CRM Ownership
Build audience segments, set up lead scoring, and design multistage nurture programs that move prospects from MQL → SQL → Opportunity.
Re-engage closed lost or dormant leads with tailored sequences and content.
Ensure a frictionless handoff to Sales (meeting confirmation, context, and expectations) and collaborate on follow up cadences.
3) Marketing Automation & Personalisation
Use marketing automation to orchestrate 1:1, data led journeys (email, onsite, and other channels) that enhance onboarding, activation, and retention.
Embed digital first, data driven practices across programs; simplify workflows while maintaining measurability and scale.
4) Sales Enablement & Partnerships
Equip Sales with persona ready messaging, case studies, sequences, and talk tracks; maintain content hygiene in our enablement hub.
Support events and partner activities that generate pipeline; identify co-marketing and referral opportunities
5) Analytics, Insights & Reporting
Own performance reporting across the full funnel (CPC, CTR, CVR, CPA, payback period), pipeline contribution, velocity, and win rates.
Translate insights into experiments and iterate rapidly to improve channel and journey effectiveness.
6) Data Quality & Governance
Maintain CRM data integrity and segmentation standards to support accurate targeting and measurement.
Champion privacy aware, compliant marketing practices across all programs.
Key Performance Indicators (KPIs)
Pipeline & Revenue: MQLs, SQL acceptance rate, opportunity creation, pipeline coverage, and closed won contribution.
Efficiency: CPA and payback period by channel/campaign; multi‑touch attribution insights.
Funnel Health: CTR/CVR by stage, meeting attendance rate, lead velocity from MQL→SQL, database growth and engagement.
Experience & Skills
Must Have
5+ years in B2B SaaS marketing with hands on demand generation, content development, lifecycle/email, and CRM experience.
Proven track record building and optimising multi‑channel acquisition and nurture programs that convert to pipeline.
Strong CRM and marketing automation capability (HubSpot as primary); adept at segmentation, scoring, workflows, and reporting.
Analytical mindset with competency in full funnel metrics (CPC, CTR, CVR, CPA, payback) and attribution models.
Excellent written and verbal communication; able to tailor content to persona, lifecycle stage, and channel.
Comfortable partnering with Sales; understands pipeline dynamics and how marketing influences stage
Exposure to enterprise martech (e.g., HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Seismic) and experimentation frameworks.
Nice to Have
Experience in healthcare, dental, or allied health industries.