Manager Digital

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Job Overview
We are looking for an experienced Digital Manager with 4–5 years of expertise in driving full-funnel digital marketing strategies. The ideal candidate will possess a deep understanding of upper-funnel brand awareness campaigns while holding strong, specialized hands-on expertise in lower-funnel E-commerce performance marketing—specifically utilizing TikTok GMV Max, Meta CPAS, and On-site E-commerce ad placements.
Key Responsibilities
Full-Funnel Campaign Strategy: Formulate and execute comprehensive digital strategies that seamlessly connect upper-funnel brand building with lower-funnel conversion goals to maximize ROI/ROAS.
E-Commerce Performance Marketing:
Lead lower-funnel E-commerce growth campaigns across key platforms and marketplaces.
Plan, execute, and optimize Meta CPAS (Collaborative Performance Advertising Solution) campaigns to drive qualified traffic and GMV.
Drive scalable sales through TikTok GMV Max and live/content commerce strategies.
Manage and maximize performance on On-Site E-Commerce Placements (e.g., marketplace sponsored ads, banner placements, search ads on platforms like Shopee, Lazada, Amazon, etc.).
Campaign Optimization & Budget Management: Continuously monitor, analyze, and optimize campaign performance, bid strategies, audience targeting, and creative assets to ensure efficiency and growth.
Data Analysis & Reporting: Track key performance indicators (CAC, ROAS, GMV, Conversion Rate, CPM, CTR) and deliver actionable insights and executive reporting to stakeholders.
Cross-Functional Collaboration: Partner closely with creative, e-commerce, commercial, and agency teams to align promotional calendars, inventory readiness, and creative assets with digital media pushes.
Requirements & Qualifications
Experience: 4–5 years of proven experience in digital marketing, media planning, and performance marketing (agency or in-house).
Funnel Expertise: Demonstrated strong grasp of upper-funnel audience engagement balanced with deep performance marketing execution for lower-funnel e-commerce sales.
Technical & Platform Mastery:
Expert-level hands-on experience with Meta CPAS.
Deep knowledge of TikTok Ads Manager, specifically TikTok GMV Max and commerce solutions.
Strong familiarity with On-site E-commerce advertising platforms and retail media.
Analytical Mindset: Proficiency in analytics tools, attribution modeling, and data-driven decision-making.
Project Management & Communication: Excellent organizational skills with the ability to manage multiple campaigns and communicate strategies effectively across teams.
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