IND-Analyst BA_Digital Category Experience

Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.
About Lowe’s (India)
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With the fiscal year 2021 sales of $96 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades. For more information, visit Lowes.com
Lowe’s India is the retail technology center for Lowe’s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe’s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe’s India now has a growing associate base which employs over 3000 people.
Roles & Responsibilities:
Core Responsibilities:
The BA team comprises business intelligence and digital consulting professionals with expertise in the domain of e-commerce/online retail focused on customer analytics and insights. The team uses the power of data analytics and industry research to ensure supreme customer experience on Lowes.com, which is one of the most crucial levers in driving online revenue growth. As an analyst your day to day activity would involve :
Analytics & Reporting :Responsible for hands-on working at various nodes of data-driven consulting process: right from pulling and aggregating data from various sources, category short term and long term strategy with stakeholders.Run reporting for projects, site scrub for search, browse and left navigation experience
Collect, verify, analyze and summarize data using a variety of digital analytics tools and platforms to derive compelling insights and highlight performance trends that can be used to improve user experience.
Understand online and e-commerce business, analyze customer data such as their onsite behavior, their product preferences, qualitative feedback, etc.; Build on the fly dashboards & apply advanced analytics methods to draw insights, and then translate them into business recommendations
Create insight-based action plans to solve identified opportunity areas for different categories enabling driving Global navigation practice.
Maintain and distribute daily, weekly and event reports
Utilize programmatic and quantitative methods to identify patterns and relationships in large data sets, as well as apply mathematical, statistical, and other data-driven analysis to address intelligence questions
Performance Tracking: Monitor AOP attainment daily, identify gaps, and proactively address potential misses.
Stakeholder Communication: Ensure transparent and clear communication with all stakeholders regarding timelines and outputs.
Data-Driven Insights & Action Plans: Understand the e-commerce business at a category level, analyze customer data (onsite behavior, product preferences, qualitative feedback etc.), and translate insights into actionable business recommendations. Create and implement action plans to address identified opportunities.
Market Study & Competitive Intelligence: Conduct market studies to understand best industry practices, enhancing digital customer experiences.
Hands-On Data Analysis: Aggregate data from various sources, derive insights and recommendations to support short-term and long-term category strategies. ·
Proficiency in Analytic tools: Use tools like Adobe Analytics and Medallia to derive business insights; support ad-hoc data analysis requests. ·
Cross-Functional Collaboration: Work effectively within a large global team and partner across functions to support enterprise-level initiatives ·
Project Ownership: Take full ownership of projects, from initial analysis to final implementation, ensuring that all deliverables meet the highest standards of quality and accuracy. ·
Innovation: Identify opportunities for innovation and efficiency in processes, driving efficiency.
Required Skill Set
Soft Skills
Communication
Problem Solving
Industry trend knowledge
Technical skills
Excel
SQL
Python/R
Any Visualization tool
Adobe Analytics/Google Analytics
Functional Skills
Data Analysis and Insight Generation
Research on potential opportunity
Retail knowledge
Ecommerce/Digital Analytics
Years of Experience
2+ years relevant experience
Education Qualification & Certifications (optional)
Required Minimum Qualifications:
Bachelor’s Degree in engineering, Business, Marketing, Finance or related field.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.