Assistant Manager - Marketing, Sports

About the Role:
We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues.
Context:
The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape.
Key Responsibilities:
Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness
Drive growth and innovation across PKL’s digital platforms including social media, website, and app
Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences
Collaborate with influencers and content creators to expand PKL’s reach and relevance
Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final
Oversee media planning across ATL and digital
Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities
Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy
Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
Maintain campaign reports, track performance metrics, and suggest optimizations
Performance Measures:
Delivery on engagement, and reach metrics
Consistency and innovation in brand storytelling
Process efficiency and timely campaign execution
Understanding and alignment with sports audiences
Qualifications:
MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands
Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations
Experience working with creative or digital agencies is preferred
Personal Attributes:
Strong interest and understanding of sport
Creative thinker with a solutions-oriented mindset
Excellent communication and interpersonal skills
Highly organized and detail-oriented
Project management skills & planning
Good presentation skills with the ability to convey ideas clearly and effectively