Executive - Brand Strategy

Role Overview
We are looking for a creative and insight-driven Brand Strategy Executive to conceptualize and develop innovative ideas for experiential campaigns, corporate events, and brand engagements.
This role will focus on strategic thinking, event conceptualization, storytelling, and pitch development, ensuring that every experience is aligned with brand objectives and audience expectations.
Key Responsibilities:
Concept Development & Strategy
Develop innovative event concepts and experiential ideas aligned with client objectives and brand positioning
Create engaging themes, narratives, and storytelling frameworks for events and campaigns
Translate briefs into strong conceptual directions and creative strategies
Event Conceptualization
Design event journeys and flow to ensure a seamless and engaging audience experience
Ensure all event elements (design, content, production) are aligned with the overall concept and theme
Bring fresh and differentiated thinking to every project
Creative Collaboration
Work closely with Content, Design (2D/3D), and Client Servicing teams to bring concepts to life
Lead and participate in brainstorming sessions to generate impactful ideas
Guide teams on creative direction and concept alignment
Pitching & Presentation
Create and deliver high-impact pitch presentations with strong storytelling and visual support
Present concepts confidently to clients and internal stakeholders
Support new business development through innovative pitch ideas
Research & Insights
Stay updated on industry trends, audience behaviour, and experiential best practices
Analyse competitor campaigns and global trends to bring innovation into concepts
Innovation & Technology
Incorporate emerging technologies (AI, AR/VR, interactive formats) into event concepts
Use AI tools to develop quick mockups, ideation frameworks, and enhance creative output
Required Skills & Experience
3–5 years of experience in brand strategy / event conceptualization / experiential marketing agencies
Strong conceptual thinking and storytelling ability
Experience in creating pitch decks, event concepts, and brand narratives
Proficiency in PowerPoint and presentation design
Strong communication and idea articulation skills
Ability to work in a fast-paced, creative agency environment
Preferred Background
Experience working on corporate events, brand activations, or experiential campaigns
Exposure to client-facing roles and pitch presentations
Familiarity with AI tools for creative ideation and design support
Why Join Us
Work on high-impact experiential campaigns and global brands
Drive innovation and creativity in brand experiences

Work arrangement
No