AVP, Credit Card Acquisition Marketing, Group Marketing and Communication

Role Overview
Credit Card Acquisition Marketing is a key marketing role within Group Marketing & Communications (GM&C), dedicated to driving the new-to-bank (NTB) acquisition, portfolio growth, and market share of DBS/digibank Credit Cards. This role is responsible for developing and executing end-to-end strategic marketing campaigns, partnership promotions, and performance-driven acquisition funnels across digital and offline channels. The ideal candidate blends strong data-driven marketing capabilities with creative campaign management, commercial acumen, and deep cross-functional stakeholder collaboration to accelerate card acquisition and user engagement.
Key Responsibilities:
1. Business & Marketing Strategy
Develop and execute comprehensive annual and campaign-specific marketing plans aligned with Consumer Banking Group (CBG) Cards and Loans acquisition priorities.
Translate business acquisition targets into integrated marketing strategies across awareness, consideration, conversion, and activation stages.
Partner closely with the Cards Product, Partnerships, and Segment teams to identify growth opportunities, card tier positioning, and targeted acquisition segments.
2. Campaign & Programme Management
Lead the end-to-end development and execution of integrated marketing campaigns for credit card acquisition (e.g., seasonal campaigns, mega-sales, welcome gifts, and exclusive promotional tie-ins).
Manage high-impact brand and merchant partnerships (e.g., e-commerce, lifestyle, travel, and retail partners) to drive compelling acquisition offers and co-marketing initiatives.
Drive execution excellence across multi-channel touchpoints including digital performance marketing, social media, EDM, SMS blasts, push notifications, and owned/earned channels.
3. Digital & Performance Marketing Optimisation
Leverage MarTech platforms, data analytics, and customer insights to optimize audience segmentation, targeting precision, and conversion rates.
Drive performance marketing across search engine marketing (SEM), social ads, website optimization, and lead generation funnels to lower acquisition costs (CAC) and maximize marketing ROI.
Champion data-driven experimentation (such as A/B testing on messaging, creatives, and channel mix) to continuously enhance campaign conversion and customer onboarding flows.
4. Partnership & Merchant Co-Marketing
Collaborate with business development and merchant partnership teams to craft joint promotional calendars, tactical flash sales, and exclusive cardholder acquisition mechanics.
Ensure clear communication of card value propositions, sign-up bonuses, and installment/pay-later features across all partner and owned channels.
5. Cross-Functional Stakeholder Management
Serve as the trusted marketing advisor and primary point of contact for CBG Cards product owners, sales channels, data analytics, and regional teams.
Partner seamlessly with internal GM&C functions (Digital Marketing, Brand, Creative Production, PR/Communications) to ensure flawless execution and brand consistency.
Manage external agencies, vendors, creative partners, and media planners to deliver high-quality marketing assets on time and within scope.
6. Governance, Compliance & Budget Management
Manage assigned marketing budgets effectively, ensuring stringent cost control and optimal return on marketing investment (ROMI).
Ensure all marketing materials, promotional mechanics, and communication texts strictly adhere to DBS governance standards, local regulatory requirements (including OJK and Bank Indonesia guidelines), and internal compliance protocols.
Oversee campaign documentation, reporting, tracking, and post-campaign performance reviews.
Job Requirements:
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
Experience: Minimum 6–8 years of professional marketing experience, with a solid track record in campaign management, digital marketing, or customer acquisition—preferably within banking, financial services, fintech, or fast-paced consumer tech industries.
Domain Expertise: Strong familiarity with credit card products, unsecured lending, merchant partnerships, and loyalty/rewards ecosystems.
Digital & Data Savvy: Hands-on experience with digital performance marketing, conversion rate optimization (CRO), marketing automation tools, and data-driven customer segmentation.
Project & Stakeholder Management: Proven ability to manage multiple complex campaigns simultaneously, work effectively with cross-functional teams, and manage external agencies.
Communication Skills: Excellent written and verbal communication skills in English and Bahasa Indonesia (where applicable), with a sharp eye for impactful copywriting and creative content.
Personal Attributes: Results-oriented, highly adaptable, analytical, commercially minded, and capable of thriving in a fast-moving, metric-driven environment.
Location:
Capital Place Branch
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time